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    Foundations of Advertising - Theory and Practice

    Foundations of Advertising - Theory and Practice  (English, Paperback, Chunawalla)

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    Author
    Chunawalla
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Himalayan Books
    • Genre: Business & Economics
    • ISBN: 9789350245996, 9789350245996
    Specifications
    Book Details
    Imprint
    • Himalayan Books
    Contributors
    Author Info
    • S.A. CHUNAWALLA is a writer and thinker on management subjects for more than a quarter of a century. He formerly taught management students in Gujarat. He has a good blend of techno-commercial academic background. He has guided students in their research projects. He is at present a Mumbai-based consultant. Some of his books such as Product Management, Brand Management, Advertising Theory and Practice and Advertising, Sales and Promotion Management are very popular with the students and executives all over the country and in many parts of the world. K.C. SETHIA is an electrical engineer with an MBA from IIM, Bangalore. He has occupied several senior positions in the Indian industry and is presently a CEO of a very large enterprise. He has also taught regularly to management students subjects such as marketing management, industrial marketing, advertising and international business.
    School Books Details
    Subject
    • Marketing Sales & Advertising Mass Media
    University Books Details
    Specialization
    • M.B.A
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