Frames of Influence: Transforming Govt Communication Through Videos (Paperback, Meenu Gupta)

Discover the transformative power of video as a tool in government communication with this must-read guide for professionals in advertising, media outreach, and creative production. Tailored for ministries, departments, and public entities, it offers practical advice, real-world examples, and insights to build trust, engage audiences, and inspire greater citizen participation in nation-building. With over 20 years of experience in advertising, Meenu Gupta is a seasoned expert in government communication. Holding a master’s degree in economics and a background in journalism, she excels in media and communication. A strategic video expert, Meenu has produced ad films, documentaries, radio serials, and TV programs, earning recognition and prestigious awards for her impactful storytelling and technical expertise in delivering effective brand messages.