Fundamentals of Digital Marketing by Pearson First Edition
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Fundamentals of Digital Marketing by Pearson First Edition (English, Paperback, Bhatia Puneet Singh)

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Fundamentals of Digital Marketing by Pearson First Edition  (English, Paperback, Bhatia Puneet Singh)

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107 Ratings & 6 Reviews
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Pearson Education India
  • Genre: Business & Economics
  • ISBN: 9789332587373, 933258737X
  • Edition: First, 2017
  • Pages: 496
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  • Description
    Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code' with a view to reaching, engaging, and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up.1. Outlines the move from 'E-marketing' to 'Digital Marketing' landscape 2. Underlines a practically-oriented digital marketing model (ASCOR Framework) 3. Provides a detailed approach to executing Digital Transformation 4. Showcases multi-industry deployable frameworks 5. Details concepts through topical Case Studies of India-specific brands 6. Includes Digital Application exercises based on Indian businesses 7. Devotes a complete chapter to careers in digital marketing About the Author Puneet Singh Bhatia is a digital marketing and media professional with over 13 years of experience in providing marketing consulting, operations and delivery services for prestigious international and Indian clients including Google, Viacom, RTL Group, Wiley, New York Times, Apple, Twitter, Reliance, Hindu, Hindustan Times, Anand Bazaar Patrika, etc. Post MBA from IIM-Bangalore, Puneet has led industry-transforming digital marketing projects and in recognition of his efforts, in 2016 he was cited with the '100 Most Influential Marketing Tech Leaders Award' by World Marketing Congress and CMO Council.
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    Specifications
    Imprint
    • Pearson Education India
    Publication Year
    • 2017
    Manufacturing, Packaging and Import Info
    Ratings & Reviews
    4.1
    107 Ratings &
    6 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 59
    • 23
    • 10
    • 4
    • 11
    4

    Value-for-money

    A good guide touches all aspects of digital marketing.
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    SANJOY BANERJEE

    Certified Buyer, Kolkata

    Sep, 2019

    1
    0
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    5

    Brilliant

    good
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    Flipkart Customer

    Certified Buyer, Bhubaneswar

    Aug, 2019

    1
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    5

    Brilliant

    The product was delivered the very next day, even though it said 2 days after booking.
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    Manoj Menon

    Certified Buyer, Bengaluru

    Feb, 2019

    0
    0
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    5

    Awesome

    Good book
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    Ishdeep Anand

    Certified Buyer, Jalandhar

    Feb, 2019

    0
    0
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    2

    Moderate

    ok
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    Flipkart Customer

    Certified Buyer, Visakhapatnam

    Dec, 2018

    0
    0
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    5

    Terrific

    Gr8 book....helps to understand marketing challenges
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    Tarun Singhal

    Certified Buyer, Faridabad

    Aug, 2017

    1
    0
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    +
    All 6 reviews
    Questions and Answers
    Q:this book theory part???
    A:Yes..
    Pankaj Khanduri
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