Fundamentals of Digital Marketing First Edition
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Fundamentals of Digital Marketing First Edition (English, Paperback, Puneet Singh Bhatia)

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Fundamentals of Digital Marketing First Edition  (English, Paperback, Puneet Singh Bhatia)

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105 Ratings & 6 Reviews
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Pearson
  • Genre: Academic and Professional
  • ISBN: 9789332587373, 933258737X
  • Edition: First, 2017
  • Pages: 496
Description
Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code' with a view to reaching, engaging, and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up.1. Outlines the move from 'E-marketing' to 'Digital Marketing' landscape 2. Underlines a practically-oriented digital marketing model (ASCOR Framework) 3. Provides a detailed approach to executing Digital Transformation 4. Showcases multi-industry deployable frameworks 5. Details concepts through topical Case Studies of India-specific brands 6. Includes Digital Application exercises based on Indian businesses 7. Devotes a complete chapter to careers in digital marketing About the Author Puneet Singh Bhatia is a digital marketing and media professional with over 13 years of experience in providing marketing consulting, operations and delivery services for prestigious international and Indian clients including Google, Viacom, RTL Group, Wiley, New York Times, Apple, Twitter, Reliance, Hindu, Hindustan Times, Anand Bazaar Patrika, etc. Post MBA from IIM-Bangalore, Puneet has led industry-transforming digital marketing projects and in recognition of his efforts, in 2016 he was cited with the '100 Most Influential Marketing Tech Leaders Award' by World Marketing Congress and CMO Council.
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Specifications
Book Details
Publication Year
  • 2017
Contributors
Authored By
  • Puneet Singh Bhatia
Ratings & Reviews
4
105 Ratings &
6 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 55
  • 24
  • 11
  • 4
  • 11
4

Value-for-money

A good guide touches all aspects of digital marketing.
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SANJOY BANERJEE

Certified Buyer, Kolkata

11 months ago

1
0
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5

Brilliant

good
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Flipkart Customer

Certified Buyer, Bhubaneswar

Aug, 2019

1
0
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5

Terrific

Gr8 book....helps to understand marketing challenges
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Tarun Singhal

Certified Buyer, Faridabad

Aug, 2017

1
0
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5

Brilliant

The product was delivered the very next day, even though it said 2 days after booking.
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Sheeba Kumar

Certified Buyer, Bengaluru

Feb, 2019

0
0
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5

Awesome

Good book
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ishdeep anand

Certified Buyer, Jalandhar

Feb, 2019

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0
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2

Moderate

ok
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Flipkart Customer

Certified Buyer, Visakhapatnam

Dec, 2018

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0
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All 6 reviews
Questions and Answers
Q:this book theory part???
A:Yes..
Pankaj Khanduri
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