Good Strategy/Bad Strategy  (English, Paperback, Rumelt Richard)

Good Strategy Bad Strategy, by Richard Rumelt, is a book that explains the difference between a good strategy and a bad one, and why it matters.

Summary of the Book

This book, through its vivid real-life examples, explains how to identify a good strategy, reject the bad, and make the good strategy a living force in the business world. Based on the global history and contemporary business world, the author tries to explain how best we can distinguish a good strategy from a bad one. Rumelt dismisses general misconceptions about strategy, and explains we should not confuse it with ambition, vision or financial goal. He practically shows that a good strategy concentrates on the challenges a business faces, and offers an insightful approach to overcome them. His sharp analysis and his bold style of narration make his book a reliable guide on business strategies.

About Richard Rumelt

Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson. He is also a consultant to several business firms, nonprofit organizations, and the DOD, among others. Rumelt has also co-authored the book, Fundamental Issues in Strategy - A Research Agenda, and has authored, Strategy, Structure, and Economic Performance.