Grand Brand Rajini

Grand Brand Rajini (English, Paperback, Balasubramanian P. C.)

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Grand Brand Rajini  (English, Paperback, Balasubramanian P. C.)

4.7
27 Ratings & 10 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Rupa & Co
    • Genre: Business & Economics
    • ISBN: 9788129120595, 9788129120595
    • Pages: 144
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    Ratings & Reviews
    4.7
    27 Ratings &
    10 Reviews
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    5

    The Grand Brand

    Excellent book. A handbook very useful for anyone who is into marketing - whether a student or professional. Anyone who has a product to sell will get to know how important it is to create a brand that is identified, trusted and respected. I remember the old adage: You don't need to sell the product - just sell the concept; the product will sell itself.

    And halloa! It makes great reading even if you are not into marketing! The book explains the intricacies of brand management by using examp...
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    Ganesh Subramaniam

    Jan, 2013

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    5

    GBR is a Must Read!

    I do not know much about the vaunted 'business' world, but GBR was a book that had me hooked, for it is very well researched book on brand management. It's not only for fans of Rajini, but readers in general (though I'm both!) It gives fun facts about various corporations, their business practices, etc, and is a pleasant read that is informative as well as entertaining. The writer(s) have done a great job again (after Rajni's punchtantra)! Go read GBR. You won't regret it!
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    Sami A. Khan

    Jan, 2013

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    5

    Novel Approach to Brand Management!

    It's amazing how two individuals can combine two of their biggest passions into a wonderful book! Grand Brand Rajini explains the do's and don'ts of brand management by citing examples of leading brands and their stories in the context of Rajinikanth's career. The extensive research performed on corporate brands and 'brand Rajini' make this book a comprehensive read for both business students/professionals as well as hardcore Rajni fans. I will definitely be on the lookout for more books from...
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    Anupama Ram

    Dec, 2012

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    5

    Rajini your way to learning!

    Very informative, supported by a lot of research on what works and does not work in the world of brands. It’s a useful toolkit for anyone who is thinking brands. Most of all, the links to Rajini at the end of every chapter evoke a sense a curiosity and indeed anticipation for all Rajini fans. Its almost like you get a 101 on brands and get to relive the Rajini moments on paper. That association is sure to stick in the mind. Looks like the authors have found an entirely new way to entertain an...
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    Mala Subramaniam

    Dec, 2012

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    5

    Bringing on Legitimacy

    Being an avid, passionate Indian cinema fan, I've always found it odd that Movies are never discussed as part of ice breaking conversations that we have officially with clients and partners. GRAND BRAND RAJINI opens a door to make that possible
    Excellently researched, and written in simple, lucid style, it is quite amazing how the authors pulled off this almost incredible association of best selling global brands with Rajini.
    A must read for every student and practitioner of marketing and nee...
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    Suresh Narayan

    Certified Buyer

    Dec, 2012

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    5

    A book deserves to be read by anyone who has anything to do with the world of Business...

    The overall theme of the book conveys clearly what is said in the title. The concept of a brand and how it is realized in this world, with various businesses are lucidly explained. The book contains so many anecdotes from various business entities around the world keeps the readers’ interest without being a lob-sided discussion on Rajnikanth alone. The amount of research time spent for writing this book is quite amazing and the quality of anecdotes clearly proves that. Initially, I starte...
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    Shekar Chandrasekaran

    Dec, 2012

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    5

    A book on brands with a difference

    Who said accountants need to be boring guys. Here is a book written by 2 Chartered Accountants on brand. Very well researched, easy to read and very informative. But the best part is the excellent tying up of all the elements with Rajnikanth. This is a book that should be lapped up by the millions of Rajni fans. Those Rajni punch lines brought in every now and then, spice up the reading experience. One more Rajni blockbuster!
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    Subbu Subramaniam

    Dec, 2012

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    5

    Simple yet Powerful

    I would say it is a handbook to be used by any entrepreneur. The story line is very clear and the language is lucid. The punch is in the takeaways - very well related to the actor's career. Its like seeing "Baasha" - rejuvenating. Its difficult for any one to describe Rajini after this. The cult brand is most appropriate - the punch line is - "for a brand which has become a cult brand - there is no success or failure - it is just about being"... well said. The Archetype comparative table is o...
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    Srinivasan KA

    Certified Buyer

    Nov, 2012

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    1

    don judge a book by its cover

    similar to the rajni punchantantra- also by the same authors i think, this book too fails to live up to the title of the book. its merely some gas written about branding and nothing about how rajni as a brand is developed and used extensively.
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    chevy

    Certified Buyer

    Nov, 2013

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    5

    A Very Good Book To Buy And Retain!

    The authors have definitely researched their project thoroughly. this book shows that brand building is not just an aspect of our personality, but a life long process.
    This also shows that every brand goes through a life cycle and success and failure depends upon the way we handle it and make every move at the crucial stages.

    A Very Good Book To Buy And Retain it for Yourself!
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    Siddu K

    Certified Buyer, Pune

    Jan, 2013

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