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Springer Fachmedien Wiesbaden Politics Books

Grassroots-Campaigning (German, Paperback, unknown)

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Author

unknown

Highlights

Language: German
Binding: Paperback
Publisher: Springer Fachmedien Wiesbaden
Genre: Political Science
ISBN: 9783531162621, 9783531162621
Pages: 281

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Description

Grassroots-Campaigning ist ein neues Instrument fuer Politik, Wirtschaft und Organisationen, um Waehler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroots-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetzungen und Probleme.

Specifications

Book Details

Imprint

Springer VS

Dimensions

Width	16 mm
Height	210 mm
Length	148 mm
Weight	454 gr

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