Guide to Media Relations (Guide to Business Communication Series)  (English, Paperback, Schenkler Irv)

For courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications. Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.