Handbook Of Journalism And Mass Communication is a book that provides its readers with much-needed information on this field, which is expanding tremendously in the present times.
Summary Of The Book
Handbook Of Journalism And Mass Communication is designed with the intent of delving into the details of journalism and mass communication. There has been a recent surge in the number of courses being offered to students on this subject. The rapid advancements made in the field of communication have triggered a sudden interest among the masses, who seek to pursue a career in this field
The book has thus been written keeping in mind this recent trend and aiming to help individuals gain a deeper knowledge of things that pertain to journalism and mass communication. So as to make it convenient for the readers, the book has been split into six distinct portions, which focus on important topics pertaining to this field.
Media Management, Public Relations, Electronic Media, Theories and Indian Communication Landscape, Public Relations and Advertising, and Mass Communication – Origin and Development are the titles of the six portions that this book has been divided into. A glossary of numerous terms has also been provided to the readers.
About The Authors
V. S. Gupta is a well-known author and educator from India. Gupta has served as a professor at Haryana Agricultural University. Through his tenure at the university, Gupta played a key role in conducting many workshops on mass communication and journalism. He has also won numerous awards for his immense contribution to the field of journalism and mass communication. He currently serves as the representative for India at the Asian Media Information And Communication Center (AMIC), Singapore.
The co-author of this book, Vir Bala Aggarwal, is also a renowned educator and researcher. She holds a bachelor’s degree in technology, majoring in the subject, Printing Technology. She also holds a doctoral degree, and completed a dissertation on the role of mass media in development. Through the course of her career, Aggarwal has written a number of articles on media issues, presenting it via journals and seminars. She currently holds the position of the chairperson of the Department of Journalism And Mass Communication, at Himachal Pradesh University, Shimla.
Section 1: Mass Communication – Origin and development
Section 2: Print Media
Section 3: Electronic Media
Section 4: Media Management
Section 5: Public Relation and Advertising
Section 6: Annexes and Glossary
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