Handbook of Journalism and Mass Communication
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    Handbook of Journalism and Mass Communication (English, Paperback, Virbala Aggarwa)

    Handbook of Journalism and Mass Communication  (English, Paperback, Virbala Aggarwa)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Concept Publishing House
    • ISBN: 9788170228813, 8170228816
    • Edition: 2009
    • Pages: 468
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    Description

    Handbook Of Journalism And Mass Communication is a book that provides its readers with much-needed information on this field, which is expanding tremendously in the present times.

    Summary Of The Book

    Handbook Of Journalism And Mass Communication is designed with the intent of delving into the details of journalism and mass communication. There has been a recent surge in the number of courses being offered to students on this subject. The rapid advancements made in the field of communication have triggered a sudden interest among the masses, who seek to pursue a career in this field

    The book has thus been written keeping in mind this recent trend and aiming to help individuals gain a deeper knowledge of things that pertain to journalism and mass communication. So as to make it convenient for the readers, the book has been split into six distinct portions, which focus on important topics pertaining to this field.

    Media Management, Public Relations, Electronic Media, Theories and Indian Communication Landscape, Public Relations and Advertising, and Mass Communication – Origin and Development are the titles of the six portions that this book has been divided into. A glossary of numerous terms has also been provided to the readers.

    About The Authors

    V. S. Gupta is a well-known author and educator from India. Gupta has served as a professor at Haryana Agricultural University. Through his tenure at the university, Gupta played a key role in conducting many workshops on mass communication and journalism. He has also won numerous awards for his immense contribution to the field of journalism and mass communication. He currently serves as the representative for India at the Asian Media Information And Communication Center (AMIC), Singapore.

    The co-author of this book, Vir Bala Aggarwal, is also a renowned educator and researcher. She holds a bachelor’s degree in technology, majoring in the subject, Printing Technology. She also holds a doctoral degree, and completed a dissertation on the role of mass media in development. Through the course of her career, Aggarwal has written a number of articles on media issues, presenting it via journals and seminars. She currently holds the position of the chairperson of the Department of Journalism And Mass Communication, at Himachal Pradesh University, Shimla.

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    Specifications
    Book Details
    • Publication Year
      • 2009
    • Table of Contents
      • Section 1: Mass Communication – Origin and development
        Section 2: Print Media
        Section 3:  Electronic Media
        Section 4: Media Management
        Section 5: Public Relation and  Advertising
        Section 6: Annexes and Glossary
        Glossary
        Bibliography
        Index

    Contributors
    • Authored By
      • Virbala Aggarwa
    Frequently Bought Together
    Handbook of Journalism and Mass Communication
    Handbook of Journalism and Mass Communication
    4.2
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    Ratings and Reviews
    4.2
    109 Ratings &
    16 Reviews
    • 5
       58
    • 4
       31
    • 3
       10
    • 2
       5
    • 1
       5
    5

    Terrific purchase

    Good book with wide syllabus coverage for Journalism and Mass Communication students.
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    Pratyush Mondal

    Certified Buyer

    26 Sep, 2017

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    5

    Essential Book for Paper 1 of CBSE UGC NET

    CBSE UGC NET Aspirants , missed reading of this book, for Paper 1 , one day , they have to read this book, afresh.

    Very Effective for Reading.
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    SENTHIL KUMAR

    Certified Buyer

    12 Mar, 2017

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    5

    Great product

    Nice n effective book for journalism
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    arunima sharma

    Certified Buyer

    12 Nov, 2017

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    5

    Best in the market!

    Good
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    Flipkart Customer

    Certified Buyer

    28 Oct, 2017

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    2

    Not good

    Good product ;keep it up..
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    Flipkart Customer

    Certified Buyer

    17 Oct, 2017

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    4

    Best Book for student

    Best book for students. Cover basic topic in short and easy language.
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    Mohit Gahlaut

    Certified Buyer

    2 Oct, 2017

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    1

    Waste of money!

    Quality of product not ok
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    Flipkart Customer

    Certified Buyer

    24 Sep, 2017

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    5

    Wonderful

    Useful to mass communication students
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    Ardra Nair

    Certified Buyer

    21 Sep, 2017

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    5

    Classy product

    Good quality as expected.
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    Flipkart Customer

    Certified Buyer

    14 Sep, 2017

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    5

    Excellent

    It's a good book for basics and helpful for those who are preparing for UGC NET.
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    Flipkart Customer

    Certified Buyer

    7 Aug, 2017

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