Handbook of Medical Representatives  (Paperback, NARULA)

Medical representatives play an important role is propagation of modern medical knowledge. They act as an interface between the manufacturing company and the doctors prescribing the medication. They are instrumental to bring the fruits of medical research from laboratory to the field. They form the mouth piece of the company they serve but in general shoulder a greater social responsibility. They are hardworking, smart, fluently interactive lot whose untiring efforts have made to popularize modern medicine and they form backbone of 500,000 crore pharmaceutical industry.