Say hello to naturally friendly antiplaque + whitening fluoride free toothpaste that tastes awesome and works brilliantly. Hello helps to brush away plaque, show tartar who's boss, and naturally whiten with friendly minerals and without the use of peroxide. This gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and moisturizing coconut oil. But buckle-up, there's more goodness: this vegan toothpaste is fluoride free, dye free, SLS free, paraben free and gluten free. Hello toothpastes also contain no artificial sweeteners and no artificial flavors.Thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and coconut oil to moisturizeFluoride free, dye free, SLS free, paraben free and gluten freeVegan, cruelty free, never tested on animals (Leaping Buny Certified and PETA recognized) and Hello toothpastes also contain no artificial sweeteners and no artificial flavors