Preface,Acknowledgments,A New World for the Young: The Balance Is Changing,Be Positively Impatient: Look, Observe, Study, Implement, Have a Vision: The Big Picture, Be Innovative, Be Different: Understand Consumer Needs, Add Width to Depth: Of Knowledge and Experience
Contributors
Author Info
Walter Vieira is the President of Marketing Advisory Services Group, which he founded in 1975. Prior to that, he spent 14 years working with various corporations—Glaxo, Warner Lambert, and the Boots Company.