Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
Read More
Specifications
Book Details
Imprint
White Bullock Group, Inc
Dimensions
Height
280 mm
Length
216 mm
Safe and Secure Payments.Easy returns.100% Authentic products.