Basics of Marketing and Digital Marketing: An Introduction for Beginners  (Paperback, Dr. Arpita Baijal, Preet M. Jain, Purav Shah, Rashi Bhutada, Rohan Gupta)

Basics of Marketing and Digital Marketing: An Introduction for Beginners is a guide book providing readers with a comprehensive overview of the fundamentals of marketing and the dynamic stream of Digital Marketing, with illustrations specifically focusing on the Indian scenario. Spread out across 6 sections and encompassing 18 chapters in total, the book was compiled after intensive research on the subject, right from gold standard books and theories to recent campaigns, trends and technological developments. This book is ideal for students from Grade 10 onwards up to graduation, and will assist them in not only knowing the discipline in its entirety but would also help them make a well-informed decision regarding a career in the stream. The signature feature of this book is that it has a chapter on the ‘Indian way of Marketing’ which talks about ancient Indian theories and their relevance, backed by evidence from contemporary research and cases. Highlights: • Every concept is supported by vivid illustrations of actual companies, campaigns and situations • The examples either pertain to Indian companies or to well known MNCs and foreign companies • Self-explanatory and student-friendly language • Covers everything you need to know about Digital Marketing as a beginner • Reading of the content in bold & italics will help readers effectively summarize the chapter and its teachings • Helps the reader actually practice Digital Marketing and not only understand the theory as the chapters detail how to use the varied tools, and the ethics and laws to be aware of • Outlines the skill set required by digital marketers and advises on the acquisition of the same