C2B AND BUYING MIX  (Paperback, Abhay Bhargava)

C2B is a new concept for marketers and startups. Consumers are demanding their convenience, satisfaction and happiness. Those who are able to deliver are becoming unicorns pretty fast. It is a mantra for growth. It is also a mantra for opportunities. Linked to C2B, another new concept is "Consumer Resources, Processes and Values" - CRV. Every consumer has unique consumer resources and buys products/services to protect or enhance these resources. Buying Mix is the modification of the marketing mix with some new concepts. Consumers want product+ services and price that is affordable. The place has to be convenient like bazaars and promotions that meet consumers’ expectations. Consumers also need packaging, especially for various services and friendly people for their Buying Mix."