"Essentials of Digital Marketing & Social Media Marketing "  (Paperback, "Dr.Lakshman K, Mrs.Saritha SR, Mrs.Shilpa Mary T ")

"We have great pleasure in presenting our first edition “Essentials of Digital Marketing & Social Media Marketing” writing for students of Graduation & Post Graduation Courses in Commerce & Management. The related matters are written in a simple and easily understandable. This volume is an attempt to provide the students with thorough understanding of Digital Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams wherever necessary so as to make it interesting and sustain student’s interest. We thank almighty for showering his substantial blessings and giving us the determination in preparing this book. "