Fundraising Analytics  (English, Hardcover, Birkholz Joshua M.)

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data-with an appropriate focus on donors-into actionable knowledge. The result-A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.