launched a new product, Keva Activated Charcoal Toothpaste natural Ayurvedic product, free from parabens and fluoride. It contains natural ingredients which are highly recommended by dentists such as: Aloe Vera, Honey, Sorbitol, Calcium carbonate, Sodium Benzoate, Peppermint oil & Precipitate Silica. Being comprised of such vital essentials, they work together to whiten, brighten, deodorize, remove stains from tooth, restore and protect enamel hence this product may maintain overall oral health.Switch to keva Bright toothpaste which will make your teeth Whiten and brighten or gives you other oral care benefits.it is 100% natural Ayurveda toothpaste. All essential ingredients can help prevent oral problem & help long-lasting fresh breath.