Vipran Ke Mool Aadhar - Fundamental Of Marketing B.Com 4th Sem Syllabus According to National Education Policy 1 Edition  (Paperback, R.C. Agarwal, Dr. N.S. Kothari)

1. MARKETING—MEANING (MICRO AND MACRO MEANING), NATURE, SCOPE AND IMPORTANCE 2. MARKETING CONCEPT 3. THE CONCEPT OF MARKETING MIX 4. MARKETING ENVIRONMENT (MEANING, MACRO AND MICRO COMPONENTS AND THEIR IMPACT ON MARKETING DECISIONS 5. CONSUMER BEHAVIOUR 6. MARKET SEGMENTATION AND POSITIONING 7. PRODUCT (MEANING, DEFINITIONS, IMPORTANCE AND CLASSIFICATION, PRODUCT MIX) 8. PRODUCT IDENTIFICATION-BRAND, TRADEMARK, PACKAGING AND LABELLING 9. PRODUCT LIFE CYCLE (CONCEPT, STAGES, STRATEGIC IMPLICATIONS, EXTENTION, AFFECTING FACTORS, POSITION OF PROFITS, UTILITY AND IMPORTANCE 10. NEW PRODUCT DEVELOPMENT 11. PRICING DECISIONS 12. PROMOTION DECISIONS 13. PERSONAL SELLING 14. ADVERTISEMENT MANAGEMENT 15. SALES PROMOTION 16. CHANNELS OF DISTRIBUTION 17. WHOLESALER OR WHOLESALE DISTRIBUTION MANAGEMENT 18. RETAIL DISTRIBUTION MANAGEMENT 19. PHYSICAL DISTRIBUTION MANAGEMENT 20. RECENT DEVELOPMENT IN MARKETING