Got this one from a different retailer a while back. It's wrapped up in a handful of chapters with successful examples and ways the reader can implement them. The book also calls the reader to think about how engrossed users can truly become if product design is good.

Every tip in the book could be useful in some way, I myself found a few of them that our products could really use right away. Anyone saying the book isn't worth the read is probably looking for some kind a "150 ways to" guide...

Just started reading properly after skimming the whole book. so far so good. The best part is, he is relating with some case studies and examples to understand more.

But, for me, the content inside is not enagaging enough (disclaimer: subjective)

Best book if you wish to launch your own brand. Worth buying information. Make sure you take notes while reading.

Best in the market. Want to explore? Just go for this book!! WITHOUT ANY DOUBTS!!!

This book is perfect for anyone who is seeking to understand buyers psychology. It is great for anyone who wants to create the next bug service like facebook.
The book also has conclusion sections at end so if you want to recall you won't have to go through whole book.

Wish Nir can write a book more oriented on product.
Overall highly recommended

Good book,contains good tips ,for customer driving engagment.

packaging was very good...
the quality of paper and book is also great.. I'll updated more about book content when I'll finish the reading.

The book grabs you from the start and fizzes your mind. Many ideas start zooming through your head. So beware if you are handling it with light headedness. Just one snag......these guys forgot to send me a bookmark...

Great book. Informative and Insightful.

Excellent read for those building products for masses.