Iacocca

    Iacocca  (Paperback)

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    Features
    • Binding: Paperback
    • Publisher: Random House Publishing Group
    • ISBN: 9780553251470, 0553251473
    • Edition: 1986
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    Description

    Iacocca: An Autobiography is the autobiography of Lee Iacocca, a famous veteran in the car industry.

    Summary Of The Book

    Iacocca: An Autobiography starts with the first part, Lee Iacocca’s childhood days. He belonged to an Italian immigrant family. The attack of rheumatic fever prevented Iacocca from listing for the army during World War II. A smart student, he joined Lehigh University and finished the course in eight semesters. Iacocca was offered a job in Ford and a fellowship for a graduate degree in Princeton University. Unable to decide,

    Iacocca settled for the University degree, but got the promise of a job soon after finishing it. His recruiter who had promised him the job listed in the war scene and Iacocca had no point of contact at Ford. Persevering the opportunity, he secured the 51st spot in the training group.

    The second part talks about the Ford Story. He established a relationship with Henry Ford II and Robert McNamara. After eight sincere years at Ford, when Henry Ford became President of Ford Company, his insecurity popped up. He didn’t want Iacocca to become the next CEO. Using dirty politics, Henry fired Iacocca. Iacocca had to walk out of his dream company on his 54th birthday.

    The third part of the autobiography talks about the Chrysler episode. The Chrysler organisation was faced with a shut down. Iacocca explains how he faced the challenge of restructuring the company, and got a loan of $1.2 billion from the government along with a load of conditions. Iacocca had to turn the company into a profitable one and manufacture cars with increased fuel efficiency. A fighter, Iacocca successfully managed to bring Chrysler out of the clouds and flourish. The last part of the book titled as Straight Talk, deals with lawful policies to be brought about for car users.

    About Lee Iacocca

    Lee Iacocca is an Italian immigrant and a pioneer in the automobile industry.

    Where Have All The Leaders Gone and Talking Straight are other books written by Iacocca.

    Iacocca was born in 1924 to Italian immigrants in Pennsylvania. He studied at Allentown High School, and later graduated in Industrial Engineering from Lehigh University. He started as an engineer in Ford Motor Company and later moved to the sales division. He joined Chrysler Corporation and rebuilt the company from the bottom. In 1985, he received the S. Roger Horchow Award for greatest public service.

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    Specifications
    • Publication Year
      • 1986
    Frequently Bought Together
    Iacocca
    Iacocca
    4.5
    (27)
    267
    399
    33% off
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    496
    4.5
    27 Ratings
    6 Reviews
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    Most Recent 
    By Certified Buyers 
    5

    awesom book...

    hi friends this book is really good and helpful for those who are in management course it gives a real experience how iacocca saved both companies ford and chrysler from bankrupt. it also gives the example of a perfect leader like iacocca. and good inspirational for all
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    Choudhary Harish

    Certified Buyer

    17 Dec, 2011

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    2

    Disappointing

    Lee Iacocca is credited with raising Chrysler back from the dead after he was fired from Ford. When I started this book, I was hoping to read about something radical and different that helped him work his miracle, but what he did was poach a lot of people from Ford, cut costs at Chrysler, take a loan from the bank and get the US government to underwrite it and negotiated with the worker’s union for better terms. I am sure he did a brilliant job executing this, but if there was something more,...
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    Siby Mathew

    Certified Buyer

    19 Apr, 2012

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    3

    Interesting in parts...

    Iacocca is a legend, He had a very successful run at Ford and then turned Cheverolet from an industry laggard, to a money minting machine. No mean task. But he does meanders around a bit.Being fired from Ford and took a very personal toll, and Iacocca was very bitter and blames Henry Ford for his incompetence. He talks about nepotism and how he was affected because of his Italian origin, but that does not stop him from ranting about how the Japanese are all set to takeover every aspect of A...
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    Aakash Gupta

    Certified Buyer

    12 Aug, 2014

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    5

    Simple Book about a Passionate Mechanical Engineer

    the delivery was on time and without damage

    the book was simply superb very neat descriptions

    Simply described about how a common man turns out to be a legend

    inspite of his sorrow times

    a must read book
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    Sai Varun

    Certified Buyer

    6 Jul, 2013

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    5

    The CEO who knows how to write an awesome book

    This book is about the life and times of Iacocca, the man who transformed Ford and Chrysler. There are some good life and career lessons interspersed in the book. If you are beginning to read this book, look for the "man", his corporate journey and his emotions, rather than for some "management tips".

    The most fascinating thing about this book is the way it is written - a real page turner. Every sentence is a gem - well constructed and keeps you thirsty for more. I would readily pick boo...
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    Thyag Sundaramoorthy

    Certified Buyer

    22 Apr, 2012

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    4

    A must read for a Marketer!!

    Anyone out there interested in Marketing must read this one. The story is set in 1980's but it is still relevant in current time.e Some of the scenarios he has described are amazing. The book contains his haydays at Ford and then the tough time at Chrysler. The organization restructuring is well described. Its a fun read. The book never bores you! Thumps up for Mr.Iacocca. You really inspire a lot!
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    Amit Oza

    Certified Buyer

    14 Apr, 2012

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