IBPS CWE Specialist Officers Marketing Officer Exam Practice Work Book
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IBPS CWE Specialist Officers Marketing Officer Exam Practice Work Book  (Paperback, Kiran Prakashan)

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Highlights
  • Author: Kiran Prakashan
  • Language: English
  • Publisher: Kiran Prakashan
Description

IBPS CWE Specialist Officers Marketing Officer Exam Practice Work Book is a comprehensive and to-the-point workbook for Marketing Officers. It is essential for candidates applying for the IBPS Common Written Exams.

About Kiran Prakashan

Kiran Prakashan was established in 1964. The publishing house has published, and continues to publish, several books for almost every competitive exam that is there today. Books published by them are SSC CAPF Delhi Police, CAPFs SUB-Inspector, CISF Assistant SUB-Inspector & NCB Intelligent Officer Exam Practice Work Book, SSC Mathematics Chapterwise Solved Papers 1999 - Till Date (5500 + Objective Questions), One Liner Approach General Knowledge: A Dictionary Of Facts, Competitive General English and SSC Combined Graduate Level Tier - 1 & Tier - 2 Exams (2010, 2011, 2012 & 2013) Solved Papers.

Table of Contents

• Model Solved Paper
• IBPS Marketing Officer Exam 11.3.212
Chapter-1: Concept, Nature, Scope and Importance of Marketing
Chapter-2: Meaning, Functions and Importance of Marketing Management
Chapter-3: Marketing Organization
Chapter-4: Marketing Process & Marketing Planning
Chapter-5: Marketing Program
Chapter-6: Marketing Decision
Chapter-7: Marketing Research
Chapter-8: Marketing Segmentation
Chapter-9: Consumer/Buyer Behavior & Motivation
Chapter-10: Sales Forecasting & Sales Budget
Chapter-11: Product
Chapter-12: Product Planning and Development
Chapter-13: Branding, Packaging, Labeling, Standardization & Grading
Chapter-14: Pricing Decision
Chapter-15: Channels of Distribution and Physical Distribution
Chapter-16: Wholesale and Retail Trade
Chapter-17: Advertisement
Chapter-18: Sales Promotion & Personal Selling
Chapter-19: Sales Management
Chapter-20: Rural Marketing
Chapter-21: Bank Marketing
Chapter-22: Insurance Marketing
Chapter-23: Marketing Environment
Chapter-24: International Marketing
Chapter-25: Social Responsibility & Marketing Ethics
Chapter-26: Consumer Protection in India
Chapter-27: Marketing of Services
Model Practice stes
• Model Practice Set-1
• Model Practice Set-2
• Model Practice Set-3
• Model Practice Set-4
• Model Practice Set-5
• Model Practice Set-6
• Model Practice Set-7
• Model Practice Set-8
• Model Practice Set-9
• Model Practice Set-10
• Model Practice Set-11
• Model Practice Set-12
• Model Practice Set-13
• Model Practice Set-14
• Model Practice Set-15
• Model Practice Set-16
• Model Practice Set-17
• Model Practice Set-18
• Model Practice Set-19
• Model Practice Set-20
• Model Practice Set-21
• Model Practice Set-22
• Model Practice Set-23
• Model Practice Set-24
• Model Practice Set-25
• Model Practice Set-26
• Model Practice Set-27
• Model Practice Set-28
• Model Practice Set-29
• Model Practice Set-30

 

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Specifications
Book
  • IBPS CWE Specialist Officers Marketing Officer Exam Practice Work Book
Author
  • Kiran Prakashan
Binding
  • Paperback
Publisher
  • Kiran Prakashan
Language
  • English
Ratings & Reviews
4.1
30 Ratings &
4 Reviews
  • 5
     19
  • 4
     5
  • 3
     1
  • 2
     1
  • 1
     4
1

Total Disappointment -Marketing Topic Only (strictly Don't Buy)

This Book contain syllabus of Marketing Topic Only and not the syllabus of complete Marketing Officer CWE, which is having four sections i.e. Reasoning , Quantitative Aptitude & English.

All the practice papers given in this book contain Questions of marketing Topic only and doesn't include other three topics. Kiran Publication doing wrong advertisement. They have mention on their cover page that this book contain the IBPS CWE Paper held on 11-03-2012, but that paper cover questions on mar...
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SHRIKANT V. DESHMUKH

Certified Buyer

Mar, 2013

2
1
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1

Its just a waste of time if you order this

I wish you better buy some marketing book to this. Not even a single chapter in this book covers the syllabus for the exam.

The spelling and grammatical mistakes are plenty.
Kiran's books are now in the selling race rather than the marketing race to delivering what helps the aspirants.

full disappointing book. PPl plz dont buy it.
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Sreenivas Annadasu

Certified Buyer

Mar, 2013

1
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5

Good Book for IBPS Marketing Officer (Professional Knowledge Portion)

I have bought this book , book has cover all the topic related to marketing.

I think they have done good job in making up of the questions in practice set also for practicing.

They have covered the professional knowledge in a very better manner.I think could score good marks in professional knowledge which is of 75 marks

For the topic related to Reasoning , Quantitative aptitude , English language my institute teacher advised me to go for Bank PO Solved papers bY kiran Prakashan only.

A...
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Srinivas Balaji

Mar, 2013

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1

Not too much helpful for IBPS marketing officer

This book is just a timepass and content in this book is not so knowlegeable so dont waste your money and time for purchasing this book. Also it has lot of mistakes. I purchased it by reading review but let me tell you that flipkart only shows good comments as useful and dont show real comments, this is reality because it must be their marketing strategy. Instead of this book refer books of kotler, armstrong and other book writers because you will get high knowledgeable content in simple lang...
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Pradeep Antreddy

Certified Buyer

Apr, 2013

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