From Idea to Action carves a perfect outline of a business plan, and then guides the reader through each and every step of writing a business plan. But what makes the book a must-have for every entrepreneur are the little nuggets of wisdom included in the form of practical tips in every section of the book. The reader will also find a set of questions at the end of the book as an annexure. Simply answer these questions and your business plan is ready for take-off. The book also provides the format for a critical fundraising tool - a Pitch Deck that can be effectively used to present your business idea to potential investors. So, get set to write a business plan that conveys your enthusiasm for your business idea and impress potential financial partners. Remember, it’s your business story, make it interesting, exciting and engaging!
A planner by profession, a writer at heart and an entrepreneur in spirit, Kashyap Pandya has over 15 years of experience in providing Brand Strategy & Business Planning. Kashyap began his entrepreneurial journey in 2002 with Synapse - a healthcare communication company and more than a decade later, he moved on to start his second venture, K-CELL Consulting - a strategic marketing & brand consulting company. He is also the go-to person for startups when it comes to Marketing Planning, Business Modeling & Fundraising Strategy.
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