Ideating Identity  (English, Hardcover, Sinha Anil)

‘Ideating Identity’ is a compilation of selected identities designed by Anil Sinha as a part of institutional consultancy projects over the past few years. The visual identity is often referred to as the face of an individual, society, organization, service or corporation, Different user groups name it differently but the purpose remains the same, identification. Symbol, logo, insignia or monogram are some of the commonly used terms for identity.

An identity is a visual to be perceived and interpreted. It is an abstraction of the philosophy and values it represents. The object of a symbol is a suggestion of an insight rather than a literal of direct representation.

The creation of the visual imagery and the iconology constitute a visual identity. The idea is the most crucial part in communicating of creating the identity and the challenge for the designer lies in presenting multiple options for the same brief. Ultimately the choice is the idea that most people can relate to.

The book in hand is an attempt to present the process of generating and representing the ideas for creating a visual identity, ideating identity.