iFFALCON AI Powered K31 108 cm (43 inch) Ultra HD (4K) LED Smart Android TV with HDR 10
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iFFALCON AI Powered K31 108 cm (43 inch) Ultra HD (4K) LED Smart Android TV with HDR 10 (43K31)


iFFALCON AI Powered K31 108 cm (43 inch) Ultra HD (4K) LED Smart Android TV with HDR 10  (43K31)

32,165 Ratings & 4,952 Reviews
54% off
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1 Year Warranty on Product
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  • Supported Apps: Netflix|Prime Video|Disney+Hotstar|Youtube
  • Operating System: Android (Google Assistant & Chromecast in-built)
  • Resolution: Ultra HD (4K) 3840 x 2160 Pixels
  • Sound Output: 20 W
  • Refresh Rate: 60 Hz
Easy Payment Options
  • EMI starting from ₹763/month
  • Net banking & Credit/ Debit/ ATM card
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Important Note
  • For products requiring installation, returns are valid only when they are installed by Flipkart-authorized personnel.

This Iffalcon TV facilitates Hands-free AI Voice Interaction (dongle must be bought separately to use this feature) so that you can control it with just your voice. Thanks to the AI Dynamic Picture Adjustment feature, you can lose yourself in your favourite sports match as it facilitates the optimisation of images and sounds for an authentic live-action feel.

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Product Description
AI Picture Engine

The TCL AI Picture Engine feature intelligently recognises scenes of the movie you’re watching through an AI algorithm. This helps improve the brightness, contrast, and saturation of the pictures so that you can view more details and enjoy a realistic and vivid viewing experience.

AI Scene Picture Enhancement Technology

You can enjoy a depth of field effect while watching content on this TV as the parameters of each scene is adjusted.

AI Brightness Precision Control

The brightness of the picture can be adjusted according to the changing scenes so that you don’t miss out a single detail on screen.

AI Dynamic Picture Adjustment

The images and sound of the content can be optimised so that you can get a live-action feel of various sports matches.

AI Sound Engine

This feature compensates the audio quality based on the volume. This helps improve the distortion of signals so that you can enjoy clear- and- good-quality sound. It helps maintain a stable frequency for high and low volumes.

AI Interconnection

This TV allows you to connect other smart home devices, such as lights, curtains, and more to this TV so that you can easily control them.

Built-in Google Assistant

Simply use the dedicated google assistant key on the TV Remote to find what you are looking for. This saves you the trouble of dealing with complicated navigation bars.

Android P (9.0)

This TV is equipped with Android Pie (9) (one of the first TVs to use Android P) to give you a world of quality entertainment. This way, you get to enjoy movies, shows, and games from Google Play, YouTube, and other apps. The Google Play Store gives you Netflix, YouTube, and more so that you never face a dull moment. The TCL Channel gives you quick access to large volumes of content so that you can watch movies, TV shows, music, and more from Zee5, Hotstar, Voot, and more.

4K UHD and HDR 10

This 4K UHD TV helps reproduce all shades of light and natural colours in great detail so that you can enjoy a larger-than-life viewing experience. HDR 10 helps produce an accurate reproduction of light and dark shades so that you can experience HDR content through all sources.

Strong Hardware

This TV features a strong hardware Quad-core CPU, a Triple-core 600-800 MHz GPU, 2GB DDR3 RAM, and 16 GB of storage. Featuring a built-in stereo box shape, this TV creates a wider and louder range to give you immersive sound using Dolby Audio.

Built-in Chromecast

You can easily cast movies, shows, photos, and more from your Android or iOS device to your TV, thanks to the Chromecast feature. This way, you can walk down memory lane on the large TV screen so that you can view every single detail.

Micro Dimming

This feature analyses the TV's content in hundreds of separate zones and adjusts the brightness and darkness separately. This helps enhance your viewing experience with great contrast and picture quality.


With this TV, you have a wide range of connectivity options available. With 2 HDMI ports, 1 USB port, and an SPDIF Audio Connector, you can connect all sources of audio and video that you may have in your house (cable/satellite box, Blu-Ray player, DVD player, video game console, computer, etc.) to this TV.

Entertainment and More with Google Assistant

Access Google Assistant with the press of a button on the remote control of this TV. The Google Assistant allows you to voice search your favourite content. Furthermore, it also allows you to control other smart devices that are linked to this TV.

In The Box
  • 1U [Including-1N LED TV,1N stand,1N audio cable,1N user manual,1N warranty card,1N Remote, 2N Batteries, 1N WallMount]
Model Name
  • 43K31
Display Size
  • 108 cm (43 inch)
Screen Type
  • LED
HD Technology & Resolution
  • Ultra HD (4K), 3840 x 2160
  • AI Powered K31
Smart Tv
  • Yes
Motion Sensor
  • No
  • 2
  • 1
Wi-Fi Type
  • 2.4GHz, 802.11 b/g/n 2T2R
Built In Wi-Fi
  • Yes
Launch Year
  • 2019
Wall Mount Included
  • No
Video Features
  • 270 nits
Contrast Ratio
  • 4000:1 (Static)
Picture Engine
  • AI-Picture Engine
Picture in Picture (PIP)
  • No
View Angle
  • 178 Degree
Panel Type
  • A+ Grade UHD 10-bit DLED Panel
Digital Noise Filter
  • Yes
LED Display Type
  • DLED
Aspect Ratio
  • 16:09
Refresh Rate
  • 60 Hz
Supported Video Formats
  • H.265/H.264,MPEG1/2/4,VP8,VP9
Other Video Features
  • AI-Picture Engine (Picture Optimization, Brightness Prescision Control, Dynamic Picture Adjustment)
  • Micro-Dimming
  • 4K UHD
  • HDR 10
  • HLG
  • Dynamic Contrast
  • Dynamic Backlight
  • Picture Modes (Standard, Smart HDR, Sports, Movie, Dynamic)
  • Screen Type: A+
Audio Features
Number of Speakers
  • 2
Speaker Type
  • Box Speakers
Sound Technology
  • Dolby Audio MS 12
Surround Sound
  • Yes
Speaker Output RMS
  • 20 W
Sound Mode
  • Dynamic, Standard, Movie, Music, Voice, Game, Stadium
Supported Audio Formats
  • MP3, WMA, AAC, AC3, AC4
Other Audio Features
  • AI Sound Engine, Dolby Audio MS 12, Sound Modes, Equalizers - Dynamic/Standard/Movie/Music/Voice/Game/Stadium
Smart Tv Features
Number of Cores
  • 4
  • Amlogic 64bit A55x4 900MHz~1.1GHz
Graphic Processor
  • Mali470x3 600MHz-800MHz
Ram Capacity
  • 2 GB
Storage Memory
  • 16 GB
Supported App - Netflix
  • Yes
Supported App - Youtube
  • Yes
Supported App - Disney+Hotstar
  • Yes
Supported App - Prime Video
  • Yes
Supported App - Others
  • YouTube
  • Hotstar
  • Netflix
  • ErosNow
  • ZEE5
  • Voot
  • Jio Cinema
  • Hungama Play
  • ALTBalaji
  • YuppTV
  • T-Channel
Supported Mobile Operating System
  • Android
  • iOS
Operating System Present
  • Yes
Operating System
  • Android
Screen Mirroring
  • Yes
App Store Type
  • Google Play Store
Content Providers
  • Eros Now, ZEE5
Supported Devices for Casting
  • Mobile, Laptop
Content Languages
  • Marathi, Gujarati, Sinhala, Kannada, Tamil, Rajasthani, Hindi, English, Punjabi, Telugu, Bengali, Urdu, Malayalam, Bhojpuri, Oriya
System Languages
  • English
  • Yes
  • Yes
Built In Wi-Fi
  • Yes
3G Dongle Plug and Play
  • No
Ethernet (RJ45)
  • 1
Other Internet Features
  • Android Pie 9, Google Assistant, Voice Search, Google Play Store, Chromecast Built-in, Netflix, YouTube, Play Movies, File Manager, Media Player, TV Manager, T-Cast, T-Channel App Store, T-Browser, Yup TV, TV Guide
Connectivity Features
  • 2 side
  • 1 Side
NFC Support
  • No
Headphone Jack
  • Yes
Other Connectivity Features
  • Ethernet Port, 2 HDMI, 1 USB, SPDIF, Bluetooth
Remote Control Features
Touch Remote
  • No
Smart Remote
  • Yes
RF Capable
  • Yes
Internet Access
  • Yes
Battery Type
  • 2 AAA Batteries
Remote Charger
  • No
Other Remote Control Features
  • Voice Input, Netflix Hot Key on Remote, Google Assistant Hotkey on Remote
Power Features
Power Requirement
  • AC 100 - 240 V, 50/60 Hz
Power Consumption
  • 85 W, 0.5 W (Standby)
Other Power Features
  • Instant Power ON, ECO Energy Efficiency
Convenience Features
  • Yes
Auto Power Off
  • Yes
Sleep Timer
  • Yes
On/Off Timer
  • Yes
Other Convenience Features
  • Google Assistant, Bluetooth, SPDIF, Netflix Hot Key on Remote, Google Assistant Hotkey on Remote, System Update over-the-air, Instant Power ON, Parental Control
Width x Height x Depth (without stand)
  • 97 cm x 568 mm x 7.51 cm
Weight (without stand)
  • 7.4 kg
Width x Height x Depth (with stand)
  • 970 mm x 626 mm x 217 mm
Weight (with stand)
  • 7.5 kg
Stand Type
  • Wall Mount and Table Top Stand
Additional Features
  • AI Picture Engine
  • AI Sound Engine
  • AI Interconnection
  • 4K UHD
  • HDR 10
Warranty Summary
  • 1 Year Warranty on Product
Covered in Warranty
  • Defect Arising Out of Faulty or Defective Material or Workmanship. Parts and Labour Costs are Covered
Not Covered in Warranty
  • Damages Resulting from Un-authorised Adaptations or Adjustment. External Accessories (Such as Battery, Cable Etc). Damages Caused to the Product by Accident, Lightening, Ingress of Water, Fire, Dropping or Excessive Shock. If Product Serial No has been Altered, Removed or Defaced. Damages Caused by Improper Installation, 3rd Party Equipment or Software and Media Used. If Product is Used in Commercial, Business, Industrial, Educational and Rental Applications
Warranty Service Type
  • On-site
Installation & Demo
Installation & Demo Details
  • We'll facilitate the installation and demo through authorized service engineer at your convenience The installation will be done within 48 hours of delivery of the TV. The service engineer will install your new TV, either on wall mount or on table top. The wall mount is not included in the box and will be chargeable. The engineer will also help you understand your new TV's features. The process generally covers: Wall-mounted or table-top installation, as requested. Physical check of all ports, including power and USB ports. Accessories also checked. Demonstration of features and settings Quick run-through on how to operate the TV.
Ratings & Reviews
32,165 Ratings &
4,952 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 19,604
  • 8,483
  • 1,890
  • 569
  • 1,619
+ 1334

Mind-blowing purchase

Excellent LED TV. purchased it on 17/10/19 evening, got it delivered on next day at 10 am, just after one hour rec'd a call for installation, based on my convenience one Mr. Vishwanth Reddy visited our home at 3.00 pm. He is an excellent installation engineer, finished his work very neat and fast, explained the functionalities of the TV too. first of all a big five star for the delivery of Flipkart and the excellent service of Jeeves the service partner.

About TV, now I used it for 3 days, I...

Janeesh Madhav

Certified Buyer, Bangalore

Oct, 2019

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Simply awesome

I have Purchased 50" model on 1st June 2020 and it has delivered to me on 4th June with installation same day.
Truly speaking after one week, if you are looking for a budget smart TV then this is Fabulous TV. Picture quality, sound, Wi-Fi connectivity is truly awesome. I also took help of Flipkart reviews before ordering TV but yes now I totally believe on Flipkart and TV brand TCL iFFalcon...
Only one note- If you do not have HD channel set top box then please get it to feel the masterpiece...

Vallabh Hayatnagarkar

Certified Buyer, Nashik

Jun, 2020

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Update after 20 months: TV is great. it lacks nothing. working fine.
This TV is great so far. It's been 10 days since installation. PQ is great. 4k is brilliant. 1080p is also very good. sd is bad, but nowadays except for some news channels nothing is in sd. SQ is also good considering that these kind of slim TVs can't have better speakers. 4k on YouTube, Netflix etc works perfectly on my wifi. all the apps are working perfectly. never once did I have to restart my tv or any app . voice com...

Neeraj Jain

Certified Buyer, New Delhi

Oct, 2019

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Highly recommended

wow...great deal 😍
writing review after 1 month use
good in picture quality
very good in sound system
it supports hotstar, amazon prime, zee5, amazon Alexa, we can download extra app&games from playstore.....
at this prize segment we are getting many features in iffalcon 4k tv
200% iffalcon by tcl 4k android tv is better then mi 4k android tv's
just go for it guys... 👏👏

Rakesh Raina

Certified Buyer, Warangal

Nov, 2019

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Dear All,


I HAVE BOUGHT 43inch and it is Fabulous in Picture and Sound.

4K is Pure 4K

Sound is Dolby

Feels like Cinema Hall.


Certified Buyer, Pimpri Chinchwad

Oct, 2019

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Decent product

its a good tv for 30k but there are some defect
1. 4k videos playing in youtube become hang when you see a full screen video .its like its does not support 4k . but the same video when downloaded extenallly on a pendribe caN be seen perfectly. most of the time you have to switch to 2k to see full screen video but yea you can see 4k on YouTube without when you don't see much of graphical item
2. chrome cast is the worst in this tv. don't hope to buy this tv to cast your mobile. its very lagy

resmi rex

Certified Buyer, Idukki

Sep, 2019

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Perfect product!

Thanku so much this is my first experince with flipkart nd am so happy with that deliver on time everyting goood i love that appp if there have 10 star option i will give 10 thanku u guys

Flipkart Customer

Certified Buyer, Kurali

Oct, 2019

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Highly recommended

The TV is fab! The best in this price and more for this price actually. You can definitely buy it. No issues at all. Connectivity is so good. Clarity is great and True UHD 4K. Sound quality is also very clear.

Dharani Snigdha Kamadana

Certified Buyer, Visakhapatnam

Mar, 2020

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Really Nice


Purchase date: 28/9/2019(BB Day)
Delivered on: 10/10/2019
Instalation date: 13/10/2019
Model No :43K31

Picture quality: Good picture quality but recommend to play atleast 720p content. SD SET TOP Box picture is below average which is usual. Don't do much experiment with picture settings , keep default settings out of the box. Viewing angles are good.

Sound quality: Excellent sound output from the two speakers. No need of additional spekar to connect. For Dolby Audio y...

Mr Supriya Majumder

Certified Buyer, Agartala

Oct, 2019

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Must buy!

This is the best one can ask for the price you pay. Stunning display. Beautiful colors. 4k videos are treat to your eyes, color reproduction is amazing. Brightness could have been little more but is manageable. I have not tried sd content but full hd is of good quality. Overall value for money.

Vishwas Bhere

Certified Buyer

Aug, 2019

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All 4952 reviews
Questions and Answers
Q:Can I play PS5 games in 120 fps?
A:No, The TV only supports 60 FPS
Flipkart Customer
Certified Buyer
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Q:Can I connect extra speaker with the tv?
A:yes you can connect extra speaker it has a 3.5mm jack
Gatto .
Certified Buyer
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Q:is 43 inch is suitable for 8-10 foot office..??
Ravindra Basagare
Certified Buyer
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Q:Can I use mobile as remote
A:Yes you can
Gauransh Kumar
Certified Buyer
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Q:how is the quality of tv with DTH channels ?
A:It's wonderful.
Prem Madan
Certified Buyer
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Q:Does it connect and support 4G dongle
Biswanath Garai
Certified Buyer
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Q:can i connect alexa dot with this TV?
A:yes, but I doesn't used it.
Karthick S
Certified Buyer
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Q:Does it support sony liv app
Ishan Patel
Certified Buyer
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Q:hard disk support Dish TV
A:No, it doesn't recognize hard disk and has very poor video/Audio codec support.
Certified Buyer
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Q:Can you provide the wall mount along with tv?
A:Only Table mount come along with it...No wall mount..For wall mount you have to pay extra at the time of Installation...
Certified Buyer
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