iFFALCON AI Powered K31 138.78 cm (55 inch) Ultra HD (4K) LED Smart Android TV with HDR 10
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iFFALCON AI Powered K31 138.78 cm (55 inch) Ultra HD (4K) LED Smart Android TV with HDR 10 (55K31)


iFFALCON AI Powered K31 138.78 cm (55 inch) Ultra HD (4K) LED Smart Android TV with HDR 10  (55K31)

32,200 Ratings & 4,966 Reviews
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  • Warranty
    1 Year Warranty on Product
    • Supported Apps: Netflix|Prime Video|Disney+Hotstar|Youtube
    • Operating System: Android (Google Assistant & Chromecast in-built)
    • Resolution: Ultra HD (4K) 3840 x 2160 Pixels
    • Sound Output: 20 W
    • Refresh Rate: 60 Hz
    Easy Payment Options
    • EMI starting from ₹1,180/month
    • Net banking & Credit/ Debit/ ATM card
    View Details
    Important Note
    • For products requiring installation, returns are valid only when they are installed by Flipkart-authorized personnel.
    • 10 Days Replacement Policy
    • GST invoice available

    This Iffalcon TV facilitates Hands-free AI Voice Interaction (dongle must be bought separately to use this feature) so that you can control it with just your voice. Thanks to the AI Dynamic Picture Adjustment feature, you can lose yourself in your favourite sports match as it facilitates the optimisation of images and sounds for an authentic live-action feel.

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    Product Description
    AI Picture Engine

    The TCL AI Picture Engine feature intelligently recognises scenes of the movie you’re watching through an AI algorithm. This helps improve the brightness, contrast, and saturation of the pictures so that you can view more details and enjoy a realistic and vivid viewing experience.

    AI Scene Picture Enhancement Technology

    You can enjoy a depth of field effect while watching content on this TV as the parameters of each scene is adjusted.

    AI Brightness Precision Control

    The brightness of the picture can be adjusted according to the changing scenes so that you don’t miss out a single detail on screen.

    AI Dynamic Picture Adjustment

    The images and sound of the content can be optimised so that you can get a live-action feel of various sports matches.

    AI Sound Engine

    This feature compensates the audio quality based on the volume. This helps improve the distortion of signals so that you can enjoy clear- and- good-quality sound. It helps maintain a stable frequency for high and low volumes.

    AI Interconnection

    This TV allows you to connect other smart home devices, such as lights, curtains, and more to this TV so that you can easily control them.

    Built-in Google Assistant

    Simply use the dedicated google assistant key on the TV Remote to find what you are looking for. This saves you the trouble of dealing with complicated navigation bars.

    Android P (9.0)

    This TV is equipped with Android Pie (9) (one of the first TVs to use Android P) to give you a world of quality entertainment. This way, you get to enjoy movies, shows, and games from Google Play, YouTube, and other apps. The Google Play Store gives you Netflix, YouTube, and more so that you never face a dull moment. The TCL Channel gives you quick access to large volumes of content so that you can watch movies, TV shows, music, and more from Zee5, Hotstar, Voot, and more.

    4K UHD and HDR 10

    This 4K UHD TV helps reproduce all shades of light and natural colours in great detail so that you can enjoy a larger-than-life viewing experience. HDR 10 helps produce an accurate reproduction of light and dark shades so that you can experience HDR content through all sources.

    Strong Hardware

    This TV features a strong hardware Quad-core CPU, a Triple-core 600-800 MHz GPU, 2GB DDR3 RAM, and 16 GB of storage. Featuring a built-in stereo box shape, this TV creates a wider and louder range to give you immersive sound using Dolby Audio.

    Built-in Chromecast

    You can easily cast movies, shows, photos, and more from your Android or iOS device to your TV, thanks to the Chromecast feature. This way, you can walk down memory lane on the large TV screen so that you can view every single detail.

    Micro Dimming

    This feature analyses the TV's content in hundreds of separate zones and adjusts the brightness and darkness separately. This helps enhance your viewing experience with great contrast and picture quality.


    With this TV, you have a wide range of connectivity options available. With 2 HDMI ports, 1 USB port, and an SPDIF Audio Connector, you can connect all sources of audio and video that you may have in your house (cable/satellite box, Blu-Ray player, DVD player, video game console, computer, etc.) to this TV.

    Entertainment and More with Google Assistant

    Access Google Assistant with the press of a button on the remote control of this TV. The Google Assistant allows you to voice search your favourite content. Furthermore, it also allows you to control other smart devices that are linked to this TV.

    In The Box
    • 1 LED TV, Table Top Stand, Wall Mount, User Manual, Warranty Card, Remote Control
    Model Name
    • 55K31
    Display Size
    • 138.78 cm (55 inch)
    Screen Type
    • LED
    HD Technology & Resolution
    • Ultra HD (4K), 3840 x 2160
    • AI Powered K31
    Smart Tv
    • Yes
    Motion Sensor
    • No
    • 3
    • 2
    Wi-Fi Type
    • 2.4GHz, 802.11 b/g/n 2T2R
    Built In Wi-Fi
    • Yes
    Launch Year
    • 2019
    Wall Mount Included
    • No
    Video Features
    • 270 nits
    Contrast Ratio
    • 4500:01:00 (Static)
    Picture Engine
    • AI-Picture Engine
    Picture in Picture (PIP)
    • No
    View Angle
    • 178 Degree
    Panel Type
    • A+ Grade UHD 10-bit DLED Panel
    Digital Noise Filter
    • Yes
    LED Display Type
    • DLED
    Aspect Ratio
    • 16:09
    Refresh Rate
    • 60 Hz
    Supported Video Formats
    • H.265/H.264,MPEG1/2/4,VP8,VP9
    Other Video Features
    • AI-Picture Engine (Picture Optimization, Brightness Prescision Control, Dynamic Picture Adjustment)
    • Micro-Dimming
    • 4K UHD
    • HDR 10
    • HLG
    • Dynamic Contrast
    • Dynamic Backlight
    • Picture Modes (Standard, Smart HDR, Sports, Movie, Dynamic)
    • Screen Type: A+
    Audio Features
    Number of Speakers
    • 2
    Speaker Type
    • Box Speakers
    Sound Technology
    • Dolby Audio MS 12
    Surround Sound
    • Yes
    Speaker Output RMS
    • 20 W
    Sound Mode
    • Dynamic, Standard, Movie, Music, Voice, Game, Stadium
    Supported Audio Formats
    • MP3, WMA, AAC, AC3, AC4
    Other Audio Features
    • AI Sound Engine, Dolby Audio MS 12, Sound Modes, Equalizers - Dynamic/Standard/Movie/Music/Voice/Game/Stadium
    Smart Tv Features
    Number of Cores
    • 4
    • Amlogic 64bit A55x4 900MHz~1.1GHz
    Graphic Processor
    • Mali470x3 600MHz-800MHz
    Ram Capacity
    • 2 GB
    Storage Memory
    • 16 GB
    Supported App - Netflix
    • Yes
    Supported App - Youtube
    • Yes
    Supported App - Disney+Hotstar
    • Yes
    Supported App - Prime Video
    • Yes
    Supported App - Others
    • YouTube
    • Hotstar
    • Netflix
    • ErosNow
    • ZEE5
    • Voot
    • Jio Cinema
    • Hungama Play
    • ALTBalaji
    • YuppTV
    • T-Channel
    Supported Mobile Operating System
    • Android
    • iOS
    Operating System Present
    • Yes
    Operating System
    • Android
    Screen Mirroring
    • Yes
    App Store Type
    • Google Play Store
    Content Providers
    • Eros Now, ZEE5
    Supported Devices for Casting
    • Mobile, Laptop
    Content Languages
    • Marathi, Gujarati, Sinhala, Kannada, Tamil, Rajasthani, Hindi, English, Punjabi, Telugu, Bengali, Urdu, Malayalam, Bhojpuri, Oriya
    System Languages
    • English
    • Yes
    • Yes
    Built In Wi-Fi
    • Yes
    3G Dongle Plug and Play
    • No
    Ethernet (RJ45)
    • 1
    Other Internet Features
    • Android Pie 9, Google Assistant, Voice Search, Google Play Store, Chromecast Built-in, Netflix, YouTube, Play Movies, File Manager, Media Player, TV Manager, T-Cast, T-Channel App Store, T-Browser, Yup TV, TV Guide
    Connectivity Features
    • 3 Side
    • 2 Side
    NFC Support
    • No
    Headphone Jack
    • Yes
    Other Connectivity Features
    • Ethernet Port, 3 HDMI, 2 USB, SPDIF, Bluetooth
    Remote Control Features
    Touch Remote
    • No
    Smart Remote
    • Yes
    RF Capable
    • Yes
    Internet Access
    • Yes
    Battery Type
    • 2 AAA Batteries
    Remote Charger
    • No
    Other Remote Control Features
    • Voice Input, Netflix Hot Key on Remote, Google Assistant Hotkey on Remote
    Power Features
    Power Requirement
    • AC 100 - 240 V, 50/60 Hz
    Power Consumption
    • 125 W, 0.5 W (Standby)
    Other Power Features
    • Instant Power ON, ECO Energy Efficiency
    Convenience Features
    • Yes
    Auto Power Off
    • Yes
    Sleep Timer
    • Yes
    On/Off Timer
    • Yes
    Other Convenience Features
    • Google Assistant, Bluetooth, SPDIF, Netflix Hot Key on Remote, Google Assistant Hotkey on Remote, System Update over-the-air, Instant Power ON, Parental Control
    Width x Height x Depth (without stand)
    • 124.39 cm x 721.8 mm x 7.79 cm
    Weight (without stand)
    • 11.9 kg
    Width x Height x Depth (with stand)
    • 1243.9 mm x 775.3 mm x 239.3 mm
    Weight (with stand)
    • 12 kg
    Stand Type
    • Wall Mount and Table Top Stand
    Additional Features
    • AI Picture Engine
    • AI Sound Engine
    • AI Interconnection
    • 4K UHD
    • HDR 10
    Warranty Summary
    • 1 Year Warranty on Product
    Covered in Warranty
    • Defect Arising Out of Faulty or Defective Material or Workmanship. Parts and Labour Costs are Covered
    Not Covered in Warranty
    • Damages Resulting from Un-authorised Adaptations or Adjustment. External Accessories (Such as Battery, Cable Etc). Damages Caused to the Product by Accident, Lightening, Ingress of Water, Fire, Dropping or Excessive Shock. If Product Serial No has been Altered, Removed or Defaced. Damages Caused by Improper Installation, 3rd Party Equipment or Software and Media Used. If Product is Used in Commercial, Business, Industrial, Educational and Rental Applications
    Warranty Service Type
    • On-site
    Installation & Demo
    Installation & Demo Details
    • Flipkart will facilitate Installation & Demo at time of your convenience from an brand authorized service engineer . Flipkart will communicate the day and time slot of the scheduled Installation & Demo through a SMS. The Installation & First Demo service will be provided free of cost. All additional accessories not part of the the package will be charged separately. The service engineer will install your new TV, either on wall mount or on table top. The wall mount is not provided free of cost and is chargeable to the customer. The cost of wall mount is Rs. 499 (inclusive of applicable taxes) and will be available with service engineer for purchase|The authorized service engineer will be providing detailed demo that includesPhysical check of all ports, including power and USB ports Checking also of accessories Understanding your new TV's features with complete demonstration of features and settings Quick run-through on how to operate the TV Preventive maintenance action to be taken
    Ratings & Reviews
    32,200 Ratings &
    4,966 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 19,594
    • 8,515
    • 1,896
    • 579
    • 1,616
    + 1343

    Really Nice


    Purchase date: 28/9/2019(BB Day)
    Delivered on: 10/10/2019
    Instalation date: 13/10/2019
    Model No :43K31

    Picture quality: Good picture quality but recommend to play atleast 720p content. SD SET TOP Box picture is below average which is usual. Don't do much experiment with picture settings , keep default settings out of the box. Viewing angles are good.

    Sound quality: Excellent sound output from the two speakers. No need of additional spekar to connect. For Dolby Audio y...

    Mr Supriya Majumder

    Certified Buyer, Agartala

    Oct, 2019

    Report Abuse

    Must buy!

    This is the best one can ask for the price you pay. Stunning display. Beautiful colors. 4k videos are treat to your eyes, color reproduction is amazing. Brightness could have been little more but is manageable. I have not tried sd content but full hd is of good quality. Overall value for money.

    Vishwas Bhere

    Certified Buyer

    Aug, 2019

    Report Abuse

    Good quality product

    Recently i baught much awaited smart LED 4k from Iffalcon 50", as usual flip-kart done fabulous job, and delivered LED on very next day, as committed, and as per schedule they informed me for installation after 2 day, but due to non-availability of my on that day at home, i make requested to Jeeves customer care and they sent executive for installation on 2nd day of delivery, i was very excited to see it, after installation and i didn't disappoint, picture quality of LED is Good. last mon...


    Certified Buyer

    Aug, 2019

    Report Abuse


    Picture quality is not as per mark for standard channels as well as 4 k channel , so please kindly ignore this ang go wit h better options like Lg , Samsung these are so good with their technology and quality it's one time investment for long period with good views, so protect your eyes with good picture quality

    NITIN Bansal

    Certified Buyer

    Aug, 2019

    Report Abuse

    Mind-blowing purchase

    Excellent LED TV. purchased it on 17/10/19 evening, got it delivered on next day at 10 am, just after one hour rec'd a call for installation, based on my convenience one Mr. Vishwanth Reddy visited our home at 3.00 pm. He is an excellent installation engineer, finished his work very neat and fast, explained the functionalities of the TV too. first of all a big five star for the delivery of Flipkart and the excellent service of Jeeves the service partner.

    About TV, now I used it for 3 days, I...

    Janeesh Madhav

    Certified Buyer, Bangalore

    Oct, 2019

    Report Abuse

    Simply awesome

    I have Purchased 50" model on 1st June 2020 and it has delivered to me on 4th June with installation same day.
    Truly speaking after one week, if you are looking for a budget smart TV then this is Fabulous TV. Picture quality, sound, Wi-Fi connectivity is truly awesome. I also took help of Flipkart reviews before ordering TV but yes now I totally believe on Flipkart and TV brand TCL iFFalcon...
    Only one note- If you do not have HD channel set top box then please get it to feel the masterpiece...

    Vallabh Hayatnagarkar

    Certified Buyer, Nashik

    Jun, 2020

    Report Abuse


    Update after 20 months: TV is great. it lacks nothing. working fine.
    This TV is great so far. It's been 10 days since installation. PQ is great. 4k is brilliant. 1080p is also very good. sd is bad, but nowadays except for some news channels nothing is in sd. SQ is also good considering that these kind of slim TVs can't have better speakers. 4k on YouTube, Netflix etc works perfectly on my wifi. all the apps are working perfectly. never once did I have to restart my tv or any app . voice com...

    Neeraj Jain

    Certified Buyer, New Delhi

    Oct, 2019

    Report Abuse

    Highly recommended

    wow...great deal 😍
    writing review after 1 month use
    good in picture quality
    very good in sound system
    it supports hotstar, amazon prime, zee5, amazon Alexa, we can download extra app&games from playstore.....
    at this prize segment we are getting many features in iffalcon 4k tv
    200% iffalcon by tcl 4k android tv is better then mi 4k android tv's
    just go for it guys... 👏👏

    Rakesh Raina

    Certified Buyer, Warangal

    Nov, 2019

    Report Abuse


    Dear All,


    I HAVE BOUGHT 43inch and it is Fabulous in Picture and Sound.

    4K is Pure 4K

    Sound is Dolby

    Feels like Cinema Hall.


    Certified Buyer, Pimpri Chinchwad

    Oct, 2019

    Report Abuse

    Decent product

    its a good tv for 30k but there are some defect
    1. 4k videos playing in youtube become hang when you see a full screen video .its like its does not support 4k . but the same video when downloaded extenallly on a pendribe caN be seen perfectly. most of the time you have to switch to 2k to see full screen video but yea you can see 4k on YouTube without when you don't see much of graphical item
    2. chrome cast is the worst in this tv. don't hope to buy this tv to cast your mobile. its very lagy

    resmi rex

    Certified Buyer, Idukki

    Sep, 2019

    Report Abuse
    All 4966 reviews
    Questions and Answers
    Q:What is Google Assistant?
    A:Google Assistant is a feature that helps you to give voice commands to control your device.
    Flipkart Seller
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    Q:Why should I buy iFFALCON TV? Is it worth the money?
    A:Yes it is, as it has most of the best features assembled for the best price comparitively. It is Google Certified Android TV, easy to access, endless entertainment. So, it is definetely worth buying.
    Flipkart Seller
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    Q:How can I update the software?
    A:Software update will be done by our technical team. You can contact our customer support for assistance. But regular apps can be updated manually.
    Flipkart Seller
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    Q:Can I use bluetooth home theatre?
    A:Yes, bluetooth home theatre can be used.
    Flipkart Seller
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    Q:Does this TV come with the TV Stand too? I cannot use the Wall Mount provided. Where can I purchase the appropriate TV Stand if this does not come with the stand?
    A:TV comes with wall mount stand
    Certified Buyer
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    Q:Does it support HDMI CEC and HDMI ARC?
    A:Yes, It support both CEC and ARC
    Ramkumar Rajasekaran
    Certified Buyer
    Report Abuse
    Q:How to do Mirror Casting?
    A:Download Google Home app from playstore in your mobile-> connect it to the same wifi network->select the TV model and start casting.
    Flipkart Seller
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    A:Yes but good view on HD channels.. HD quality is awesome..
    Certified Buyer
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    Q:how connection smart TV to DTH
    A:setop box - hdmi this is what I did for my Airtel dth
    Certified Buyer
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    Q:Can I connect wireless mouse and keyboard?
    A:Yes, wireless mouse and keyboard can be connected
    Flipkart Seller
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