IGNOU BCOS 186 Personal Selling and Salesmanship BAFFSM In-Depth Study Guide | 300–350 Pages | 80 GSM White Paper | Complete Syllabus, Q&A, and Assignments  (Paperback, BMA Publication)

This book is specially designed for students of BCOS 186 – Personal Selling and Salesmanship, a vital course in the Bachelor of Arts (Facility and Services Management) (BAFFSM) program offered by Indira Gandhi National Open University (IGNOU). The study guide focuses on building a solid understanding of personal selling techniques, salesmanship principles, buyer behavior, and sales communication. Structured as per the official IGNOU syllabus, this resource enables students to grasp both theoretical concepts and practical applications of salesmanship. It helps learners understand the selling process, customer handling, closing techniques, and ethical aspects of selling – all crucial for real-world business interactions. This IGNOU BCOS 186 book is a premium In-Depth Study Guide (IDG) containing 300 to 350 pages, printed on high-quality 80 GSM white paper. It features solved assignments, previous year questions, and chapter summaries for better comprehension and revision. The content is suitable for both Hindi and English medium students and supports effective preparation for IGNOU term-end exams and assignments. Key Features & Key Benefits: Tailored for BCOS 186 – Personal Selling and Salesmanship in the IGNOU BAFFSM program Covers core sales concepts, real-world applications, and ethical selling practices Includes question bank, model test papers, and assignment support Printed on 80 GSM white paper ensuring better readability and longevity Based on the latest IGNOU curriculum with structured modules for easy learning Why Choose This Book: This guide is ideal for IGNOU students who want a reliable, exam-oriented, and easy-to-understand book for BCOS 186. It blends academic knowledge with industry insights to help students become job-ready. The book aids in building a strong foundation in selling techniques, persuasive communication, and customer engagement – essential skills in today’s competitive market. Details: This IGNOU BCOS 186 – Personal Selling and Salesmanship book is part of the Bachelor of Arts (Facility and Services Management) (BAFFSM) series and comes as a 300–350 page In-Depth Study Guide (IDG) printed on premium 80 GSM white paper. It includes all necessary tools for self-study, such as previous year papers, assignment questions, model answers, and structured notes to guide learners towards academic success in IGNOU’s curriculum.