IGNOU MMPM 005 Marketing of Services Quick Readable Notes | Important Topic-wise Conceptual Notes | Post Graduate Diploma in Marketing Management (PGDIMM)  (Paperback, BMA Publication)

IGNOU PGDIMM Students: Master the Intricacies of Service Marketing (approx. 80-100pgs) with BOOKMYASSIGNMENTS.COM!** This comprehensive guide, designed specifically for PGDIMM students, equips you to excel in MMPM 005: Marketing of Services. Demystify the unique challenges and strategies involved in marketing intangible services! Explore clear explanations and block-formatted chapters covering service characteristics, the service-profit chain, and effective service delivery strategies. Delve into service differentiation, relationship marketing, and building customer loyalty in the service sector. Develop your analytical and problem-solving skills by applying service marketing principles to real-world scenarios. Solidify your understanding with practice questions and included last year's exam papers. Become a service marketing expert and propel your marketing career to new heights!