The Indian Media Business 4th Edition
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    The Indian Media Business 4th Edition (English, Paperback, Vanita Kohli Khandekar)

    The Indian Media Business 4th Edition  (English, Paperback, Vanita Kohli Khandekar)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: SAGE Publications India Pvt Ltd
    • ISBN: 9788132113560, 813211356X
    • Edition: 4th, 2013
    • Pages: 650
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    Description

    The Indian Media Business 4th Edition is a comprehensive guide to the eight segments of media business in India TV, film, radio, print, music, digital, outdoor and events. The book comprises of chapters which cover the business history, current status, economics, regulation, case studies and trends of these segments of the media. In addition, the book has several case studies on copyright law, defamation law and they apply for social media. This book is essential for media professionals and students of mass communication.

    About Vanita Kohli Khandekar

    Vanita Kohli Khandekar is a media specialist and author. She has been tracking the Indian media and entertainment industry for over ten years now. She is currently a columnist and writer for one of the leading financial papers of India, Business Standard.

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    Specifications
    Book Details
    • Imprint
      • SAGE Response
    • Publication Year
      • 2013 September
    • Table of Contents
      • 1. Preface
        2. Special Credits
        3. The Future of Indian Media
        4. Print
        5. Television
        6. Film
        7. Music
        8. Radio
        9. Ooh
        10. Events
        11. References
        12. Select Bibliography
        13. Index

    Contributors
    • Authored By
      • Vanita Kohli Khandekar
    Dimensions
    • Width
      • 6.20
    • Height
      • 1.00
    • Weight
      • 771
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    Ratings and Reviews
    4.4
    25 Ratings &
    3 Reviews
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    4

    Very Good

    In this the topic is best described
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    gunjan kumar

    Certified Buyer

    14 Feb, 2018

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    5

    Must buy!

    One of the best books providing the media management perspectives in India. Very comprehensive and a easy read.
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    Sudeshna Das

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    16 Aug, 2017

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    5

    Comprehensive Book on Media Understanding

    Before understanding Media Ethics, you ave to understand the business of media and their workings especially of Indian Media. This book details all the workings of Indian Media in minute, teeny tiny details. This book is worth every single penny, if you decide to shell out :)
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    Gourav Choudhary

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    18 Dec, 2014

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