The Indian Media Business 4th Edition is a comprehensive guide to the eight segments of media business in India TV, film, radio, print, music, digital, outdoor and events. The book comprises of chapters which cover the business history, current status, economics, regulation, case studies and trends of these segments of the media. In addition, the book has several case studies on copyright law, defamation law and they apply for social media. This book is essential for media professionals and students of mass communication.
About Vanita Kohli Khandekar
Vanita Kohli Khandekar is a media specialist and author. She has been tracking the Indian media and entertainment industry for over ten years now. She is currently a columnist and writer for one of the leading financial papers of India, Business Standard.
2. Special Credits
3. The Future of Indian Media
12. Select Bibliography
Comprehensive Book on Media Understanding
18 Dec, 2014