The Indian Media Business
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The Indian Media Business (English, Paperback, Kohli-Khandekar Vanita)

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The Indian Media Business  (English, Paperback, Kohli-Khandekar Vanita)

4.4
60 Ratings & 5 Reviews
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: SAGE Publications India Pvt Ltd
  • Genre: Business & Economics
  • ISBN: 9788132113560, 9788132113560
  • Pages: 484
Description

The Indian Media Business 4th Edition is a comprehensive guide to the eight segments of media business in India TV, film, radio, print, music, digital, outdoor and events. The book comprises of chapters which cover the business history, current status, economics, regulation, case studies and trends of these segments of the media. In addition, the book has several case studies on copyright law, defamation law and they apply for social media. This book is essential for media professionals and students of mass communication.

About Vanita Kohli Khandekar

Vanita Kohli Khandekar is a media specialist and author. She has been tracking the Indian media and entertainment industry for over ten years now. She is currently a columnist and writer for one of the leading financial papers of India, Business Standard.

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Specifications
Book Details
Imprint
  • SAGE Publications India Pvt Ltd
Publication Year
  • September
Dimensions
Height
  • 241 mm
Length
  • 158 mm
Weight
  • 780 gr
Ratings & Reviews
4.4
60 Ratings &
5 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 41
  • 9
  • 4
  • 5
  • 1
5

best book on indian media business

it's really one the best books on Indian media business available in market. Actually its research paper represented in book format for the future researchers and the person who want to know about the media business in India. the book is well classified into print, television, radio, internet, mobile, event management event etc. Each section deals with coverage, related regulations promoting or discouraging that particular areas, case studies, future scenario in detail. The book will clear ma...
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Flipkart Customer

Oct, 2014

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5

Super!

Vanita Kohli has summed up complete media evolution ‘ growth , business , decline and the changing trends very beautifully.
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Flipkart Customer

Certified Buyer, Greater Noida

7months ago

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4

Very Good

In this the topic is best described
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gunjan kumar

Certified Buyer, Patna

Feb, 2018

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5

Must buy!

One of the best books providing the media management perspectives in India. Very comprehensive and a easy read.
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Sudeshna Das

Certified Buyer, Bangalore

Aug, 2017

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5

Comprehensive Book on Media Understanding

Before understanding Media Ethics, you ave to understand the business of media and their workings especially of Indian Media. This book details all the workings of Indian Media in minute, teeny tiny details. This book is worth every single penny, if you decide to shell out :)
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Gourav Choudhary

Certified Buyer, New Delhi

Dec, 2014

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