influence

influence (English, Paperback, PhD Cialdini Robert B)

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influence  (English, Paperback, PhD Cialdini Robert B)

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706 Ratings & 60 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: HarperCollins Publishers Inc
    • Genre: Self-Help
    • ISBN: 9780061241895, 9780061241895
    • Pages: 336
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  • Description

    Considered experimental social psychologist Robert B. Cialdini's best known work, Influence: The Psychology Of Persuasion is a classic on the art of persuasion and the psychology of saying 'yes'. With an aim to make better persuaders out of its readers, this book comes with the 6 famous principles of influence designed by Cialdini.

    Summary Of The Book

    With or without one's knowledge, every individual is required to persuade someone or the other in a demanding day's life. Whether at home, at school or at high level business propositions, influence and persuasion are highly effective tools to turn around people's decisions and get them to say 'yes'. In this book, Robert B. Cialdini puts down his 35 years of research and experience in order to coach readers in this vital skill.

    The book categorically explains the elemental psychology of saying 'yes' and suggests ways to apply this learning in influencing and persuading people more effectively. Drawing from a 3 year long scrupulous study about what moves people, Cialdini outlines 6 objective principles or as referred to in the book, 6 weapons of influence that equip one with this unique skill. The principles of Reciprocation, Scarcity and Social Proof are a few discussed in the book. In addition to thoroughly analyzing and detailing each principle, the author quotes practical real life examples wherever relevant. Though highly correlating with fields like sales and marketing, these universally amicable principles are crafted to help people in all kinds of careers as well as their personal lives.

    The six golden principles not only prepare readers to skillfully influence others, but they also teach them how to cautiously guard themselves from those trying to persuade them. The book even guides readers to create profound personal changes in themselves and bring about behavioral changes in those who need it the most.

    First published in 1984, Influence: The Psychology Of Persuasion has been translated into 26 languages. It has sold over 2 million copies, and has made it to the Business Best Sellers List by New York Times. It has also been named as one of the 75 Smartest Business Books by Fortune Magazine.

    About Robert B. Cialdini

    Robert B. Cialdini is an American psychologist, professor and writer.

    His other works include Social Psychology: Goals In Interaction and Yes!: 50 Scientifically Proven Ways To Be Persuasive.

    The most cited and respected of all living social psychologists in the world, Robert B. Cialdini was born in the year 1945. He attended the University of North Carolina where he completed his Ph.D and later received his post doctoral degree at Columbia University. He has been a visiting scholar at many prestigious institutions including the Ohio State University, the Graduate School of Business at Stanford University and the University of California. He is also the founder and president of the strategic planning and consulting organization called Influence At Work, which works with international companies to help enhance performance. Dr. Cialdini presently works at Arizona State University as a Regents' Professor Emeritus in the department of Psychology and Marketing.

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    Specifications
    Book Details
    Imprint
    • HarperBusiness
    Dimensions
    Width
    • 21 mm
    Height
    • 203 mm
    Length
    • 135 mm
    Weight
    • 295 gr
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    Ratings & Reviews
    4.5
    706 Ratings &
    60 Reviews
    • 5
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    • 2
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    • 464
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    5

    A 'must read'

    This book is a 'must read' for all. It makes us aware of how
    market forces often seduce us into buying things. From this book, we
    can also learn how to convince others of our ideas.

    I had never thought that companies often advertise their certain
    products and then short-supply them. As a result, we often go to
    shops and buy something else of the same company. And then,
    eventually, after a few days, we end up buying that product which
    is often advertised. Thus, the companies sell more stuff a...
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    Hritwik Singhal

    Certified Buyer, Agra

    Jan, 2017

    40
    4
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    5

    Best amongst the best

    Must be read book for everyone.and more important someone who is aspiring a career in marketing field or in business.the book offers you widespread knowledge which will enhance your thought process.bottom line is , you cant afford to choose not to buu this book
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    Flipkart Customer

    Certified Buyer, West Godavari District

    Mar, 2018

    4
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    5

    Timeless Classic on Human Behavior

    This book is about what makes us say 'yes' to others in an almost automatic fashion. The author shares 6 weapons of influence.

    Reciprocation
    Commitment & Consistency
    Social Proof
    Liking
    Authority
    Scarcity

    This book is a brilliant & is based on sound research. Especially recommended for marketers and advertising professionals. Also recommended for everyone since we as consumers are up against shrewd marketers. This 280 page book is also a fast read.
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    Vivek Singh

    Dec, 2013

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    5

    Awesome

    A very good book , well equiped with all the techniques of how to influence people and persuade them. A very good book for all those who are in marketing departpent. Thanx to flipkart for its best delievery service got the book in jst 3 days.
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    Parth Trivedi

    Certified Buyer, Kangra

    Mar, 2014

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    5

    Influence: The psychology of Persuasion

    I purchased this book because I have read Robert Cialdini other book - YES!. Both of these books are wonderful.
    It explains very well that most of the time, our decision making process is programmed and how it is programmed. He has done vast research on the subject and most importantly he has made the subject of social psychology easy to understand for non psychologist like me. I tried to read some of the reference articles mentioned in the bibliography and I could make out that author has re...
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    Dhiren Ganjwala

    Aug, 2013

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    5

    Fantastic Book

    This book provides a fantastic insight into how people are persuaded to take action. Not only is it a pleasant, quick read [with plenty of stories], you also retain what you read. I remember the principles outlined even after 8 months of reading the book. The book has stood the test of the time so there is not much for me to explain. Managers, sales, marketing, content professionals will benefit from reading this book. Go ahead and order now!
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    Vikrama Dhiman

    Certified Buyer

    Feb, 2012

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    5

    Best in the market!

    extremely satisfied with the delivery. Always buy books from flipkart
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    Manikandan G

    Certified Buyer

    Jun, 2019

    2
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    5

    Just wow!

    Hell of a book. Not very ethical but who's complaining. Just buy it.
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    Silè Yu

    Certified Buyer, Kolkata

    Jan, 2017

    3
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    5

    Must buy!

    Good book in good condition
    Early delivered
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    Monika Dureja

    Certified Buyer, New Delhi

    1 month ago

    1
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    5

    Great product

    although I haven't completed this book but as I see the contents is excellent but quality of product is very poor.
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    Shayan Roy

    Certified Buyer

    Jul, 2019

    1
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    All 60 reviews
    Questions and Answers
    Q:what is quality of papers?
    A:Its good
    AmazingBuy
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    Q:How is the quality of the pages?
    A:medium quality, overall okay
    Thakur Sandeep
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    Q:Is this book helpful to only those who are in Sales ??
    A:Yes
    AmazingBuy
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    Q:How many pages in this book?
    A:320
    Anonymous
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    Q:Is this book available in hindi language ?
    A:This is English version, someone has to translate, better if you translate for others contacting the publisher.
    Himanshu Mishra
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