Influence

Influence  (English, Paperback, PhD Cialdini Robert B.)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson
    • Genre: Psychology
    • ISBN: 9780205609994, 0205609996
    • Pages: 272
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    Description
    Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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    Specifications
    Book Details
    Imprint
    • Pearson
    Dimensions
    Height
    • 229 mm
    Length
    • 152 mm
    Weight
    • 360 gr
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    Ratings & Reviews
    4.7
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    5

    Understand what influences

    Its a textbook replete with examples and instances which you may have heard or can relate to.

    A must read for anyone interested in understanding how people are influenced by advertising, free gifts, leaders, con artists etc. There will be instances where you may say 'Oh, I too succumbed to this' or 'I can now understand this better'.

    The examples and studies cited make it a worthwhile read.
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    SUDHIR BHARGAVA

    Certified Buyer

    24 Aug, 2012

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    5

    Must read for entrepreneurs

    Start-ups face lot of challenges. They have scarcity of resources, acceptance. Customers do not want to try a new start-up. They generally prefer an established player. Under such circumstances Robert Cialdini provides exceptional tools to take your organisation to next level. All his suggestions are cost contain. we www.expertentrepreneurship.com recommend a must read for start-ups
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    sudip

    20 Apr, 2012

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    Questions and Answers
    Q:what is quality of papers?
    A:Its good
    AmazingBuy
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    Q:Is this book helpful to only those who are in Sales ??
    A:Yes
    AmazingBuy
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    Q:How is the quality of the pages?
    A:medium quality, overall okay
    Thakur Sandeep
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    Q:How many pages in this book?
    A:book length is 210 pages, excluding notes, bibliography, index . overall book length is 280 pages. it is good book, go for it .
    Anonymous
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