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    INFLUENCE (english, Paperback, Cialdini, Robert B.)

    INFLUENCE  (english, Paperback, Cialdini, Robert B.)

    4.4
    208 Ratings & 20 Reviews
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    Highlights
    • Language: english
    • Binding: Paperback
    • Publisher: HarperBusiness
    • Genre: Self-Help
    • ISBN: 9780061241895, 006124189X
    • Edition: 1, 2009
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    Description

    Considered experimental social psychologist Robert B. Cialdini's best known work, Influence: The Psychology Of Persuasion is a classic on the art of persuasion and the psychology of saying 'yes'. With an aim to make better persuaders out of its readers, this book comes with the 6 famous principles of influence designed by Cialdini.

    Summary Of The Book

    With or without one's knowledge, every individual is required to persuade someone or the other in a demanding day's life. Whether at home, at school or at high level business propositions, influence and persuasion are highly effective tools to turn around people's decisions and get them to say 'yes'. In this book, Robert B. Cialdini puts down his 35 years of research and experience in order to coach readers in this vital skill.

    The book categorically explains the elemental psychology of saying 'yes' and suggests ways to apply this learning in influencing and persuading people more effectively. Drawing from a 3 year long scrupulous study about what moves people, Cialdini outlines 6 objective principles or as referred to in the book, 6 weapons of influence that equip one with this unique skill. The principles of Reciprocation, Scarcity and Social Proof are a few discussed in the book. In addition to thoroughly analyzing and detailing each principle, the author quotes practical real life examples wherever relevant. Though highly correlating with fields like sales and marketing, these universally amicable principles are crafted to help people in all kinds of careers as well as their personal lives.

    The six golden principles not only prepare readers to skillfully influence others, but they also teach them how to cautiously guard themselves from those trying to persuade them. The book even guides readers to create profound personal changes in themselves and bring about behavioral changes in those who need it the most.

    First published in 1984, Influence: The Psychology Of Persuasion has been translated into 26 languages. It has sold over 2 million copies, and has made it to the Business Best Sellers List by New York Times. It has also been named as one of the 75 Smartest Business Books by Fortune Magazine.

    About Robert B. Cialdini

    Robert B. Cialdini is an American psychologist, professor and writer.

    His other works include Social Psychology: Goals In Interaction and Yes!: 50 Scientifically Proven Ways To Be Persuasive.

    The most cited and respected of all living social psychologists in the world, Robert B. Cialdini was born in the year 1945. He attended the University of North Carolina where he completed his Ph.D and later received his post doctoral degree at Columbia University. He has been a visiting scholar at many prestigious institutions including the Ohio State University, the Graduate School of Business at Stanford University and the University of California. He is also the founder and president of the strategic planning and consulting organization called Influence At Work, which works with international companies to help enhance performance. Dr. Cialdini presently works at Arizona State University as a Regents' Professor Emeritus in the department of Psychology and Marketing.

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    Specifications
    Book Details
    • Publication Year
      • 2009
    Dimensions
    • Width
      • 1 in
    • Height
      • 7.9
    • Length
      • 5.3 in
    • Weight
      • 270 g
    Frequently Bought Together
    INFLUENCE
    INFLUENCE
    4.4
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    347
    599
    42% off
    Yes!
    Yes!
    4.5
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    699
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    347
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    Total
    1,773
    Ratings and Reviews
    4.4
    208 Ratings &
    20 Reviews
    • 5
       134
    • 4
       43
    • 3
       20
    • 2
       4
    • 1
       7
    5

    A 'must read'

    This book is a 'must read' for all. It makes us aware of how
    market forces often seduce us into buying things. From this book, we
    can also learn how to convince others of our ideas.

    I had never thought that companies often advertise their certain
    products and then short-supply them. As a result, we often go to
    shops and buy something else of the same company. And then,
    eventually, after a few days, we end up buying that product which
    is often advertised. Thus, the companies sell more stuff a...
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    Hritwik Singhal

    Certified Buyer

    23 Jan, 2017

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    5

    Fantastic Book

    This book provides a fantastic insight into how people are persuaded to take action. Not only is it a pleasant, quick read [with plenty of stories], you also retain what you read. I remember the principles outlined even after 8 months of reading the book. The book has stood the test of the time so there is not much for me to explain. Managers, sales, marketing, content professionals will benefit from reading this book. Go ahead and order now!
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    Vikrama Dhiman

    Certified Buyer

    11 Feb, 2012

    6
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    5

    Just wow!

    Hell of a book. Not very ethical but who's complaining. Just buy it.
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    Silè Yu

    Certified Buyer

    16 Jan, 2017

    1
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    5

    Good read

    Good read and quite insightful with independent analysis on all situations.
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    Deepak Gandotra

    Certified Buyer

    24 May, 2016

    1
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    5

    Timeless Classic on Human Behavior

    This book is about what makes us say 'yes' to others in an almost automatic fashion. The author shares 6 weapons of influence.

    Reciprocation
    Commitment & Consistency
    Social Proof
    Liking
    Authority
    Scarcity

    This book is a brilliant & is based on sound research. Especially recommended for marketers and advertising professionals. Also recommended for everyone since we as consumers are up against shrewd marketers. This 280 page book is also a fast read.
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    Vivek Singh

    Certified Buyer

    8 Dec, 2013

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    2

    Printing is terrible.

    I have no problems with the content of the book, it's purely awesome but paper quality is lower than average but it's not a big deal either
    but the worst part is that the text way is too small, you will need a pure motivation to read that book with such printing otherwise the book becomes way more boring with these small text printing.

    Book --------> 5/5 (one of the best on influence)
    Delivery ----> 5/5 (It's flipkart, need not to worry)
    Printing ----> 1/5 (one of the worst I ever came acro...
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    Shubham Mittal

    Certified Buyer

    15 Mar, 2015

    1
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    5

    Awesome as it is!!

    Of course a must buy for any people, specially one who is in sales or marketing
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    Nilanjan Maity

    Certified Buyer

    5 Nov, 2017

    0
    0
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    5

    Must buy!

    Good book
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    SAGARJYOTI BILAS

    Certified Buyer

    14 Aug, 2017

    0
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    5

    Awesome

    One of the best books I have read in my entire lifetime. Must read for anyone not only marketers.
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    Amit Yarashi

    Certified Buyer

    14 May, 2017

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    3

    Above-average product

    An enlighting read.
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    Ankita Gupta

    Certified Buyer

    2 Apr, 2017

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