Good read.

This book provides a fantastic insight into how people are persuaded to take action. Not only is it a pleasant, quick read [with plenty of stories], you also retain what you read. I remember the principles outlined even after 8 months of reading the book. The book has stood the test of the time so there is not much for me to explain. Managers, sales, marketing, content professionals will benefit from reading this book. Go ahead and order now!

although I haven't completed this book but as I see the contents is excellent but quality of product is very poor.

Must be read book for everyone.and more important someone who is aspiring a career in marketing field or in business.the book offers you widespread knowledge which will enhance your thought process.bottom line is , you cant afford to choose not to buu this book

Good book in good condition
Early delivered

This book is about what makes us say 'yes' to others in an almost automatic fashion. The author shares 6 weapons of influence.

Reciprocation
Commitment & Consistency
Social Proof
Liking
Authority
Scarcity

This book is a brilliant & is based on sound research. Especially recommended for marketers and advertising professionals. Also recommended for everyone since we as consumers are up against shrewd marketers. This 280 page book is also a fast read.

I purchased this book because I have read Robert Cialdini other book - YES!. Both of these books are wonderful.
It explains very well that most of the time, our decision making process is programmed and how it is programmed. He has done vast research on the subject and most importantly he has made the subject of social psychology easy to understand for non psychologist like me. I tried to read some of the reference articles mentioned in the bibliography and I could make out that author has re...

extremely satisfied with the delivery. Always buy books from flipkart

good book for marketing...but language type is bit complex

Book quality is by far the best that ive ordered from flipkart yet. Thanks to the seller