This book is a 'must read' for all. It makes us aware of how
market forces often seduce us into buying things. From this book, we
can also learn how to convince others of our ideas.

I had never thought that companies often advertise their certain
products and then short-supply them. As a result, we often go to
shops and buy something else of the same company. And then,
eventually, after a few days, we end up buying that product which
is often advertised. Thus, the companies sell more stuff a...

Good book in good condition
Early delivered

Must be read book for everyone.and more important someone who is aspiring a career in marketing field or in business.the book offers you widespread knowledge which will enhance your thought process.bottom line is , you cant afford to choose not to buu this book

This book is about what makes us say 'yes' to others in an almost automatic fashion. The author shares 6 weapons of influence.

Reciprocation
Commitment & Consistency
Social Proof
Liking
Authority
Scarcity

This book is a brilliant & is based on sound research. Especially recommended for marketers and advertising professionals. Also recommended for everyone since we as consumers are up against shrewd marketers. This 280 page book is also a fast read.

extremely satisfied with the delivery. Always buy books from flipkart

although I haven't completed this book but as I see the contents is excellent but quality of product is very poor.

Book quality is by far the best that ive ordered from flipkart yet. Thanks to the seller

A very good book , well equiped with all the techniques of how to influence people and persuade them. A very good book for all those who are in marketing departpent. Thanx to flipkart for its best delievery service got the book in jst 3 days.

I purchased this book because I have read Robert Cialdini other book - YES!. Both of these books are wonderful.
It explains very well that most of the time, our decision making process is programmed and how it is programmed. He has done vast research on the subject and most importantly he has made the subject of social psychology easy to understand for non psychologist like me. I tried to read some of the reference articles mentioned in the bibliography and I could make out that author has re...

good book for marketing...but language type is bit complex