Also known as �Your Beauty Translator', THE INKEY LIST's aim is simple: break through beauty jargon to deliver a straightforward take on skin care's most-wanted ingredients (at astoundingly reasonable, �give-it-a-go' prices). Every complexion's BFF, collagen supports skin's firmness and elasticity but � you guessed it � it depletes as we age. This sublimely simple serum stars Matrixyl 3000, a peptide that mimics the effect of natural collagen, making it look plumper and smoother, ASAP.