Innovation Management and New Product Development  (English, Paperback, Trott Paul)

Innovation Management and New Product Development 4th Edition is a useful book for MBA students who are studying general management. It helps in understanding the problems that an organization faces when they develop new innovative products.

About Paul Trott

Paul Trott is a Professor of Innovation Management at the Business School. He is also a Professor of Entrepreneurship and Innovation at the Technical University of Delft. His research work is mainly concerned with innovation policy and how firms manage innovation. He has taught in many universities around the world, and has successfully supervised over ten PhD research projects.