The Innovation Secrets of Steve Jobs : Insanely Different Principles for Breakthrough Success indian edition Edition
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    The Innovation Secrets of Steve Jobs : Insanely Different Principles for Breakthrough Success indian edition Edition (English, Paperback, Carmine Gallo)

    The Innovation Secrets of Steve Jobs : Insanely Different Principles for Breakthrough Success indian edition Edition  (English, Paperback, Carmine Gallo)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Mcgraw Hill Education
    • ISBN: 9780071074339, 0071074333
    • Edition: indian edition, 2010
    • Pages: 330
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    Description

    The Innovation Secrets Of Steve Jobs: Insanely Different Principles For Breakthrough Success covers the innovative, meaningful, and effective principles that Steve Jobs’s followed throughout his entire life and career.

    Summary Of The Book

    The Innovation Secrets Of Steve Jobs: Insanely Different Principles For Breakthrough Success, published in 2010, is based on the seven guiding principles of former Apple CEO Steve Jobs. The book is inspired by his unique presentations, and it presents a step-by-step program about the tools and techniques that were used by the CEO. Apple’s tagline “Think Different”, was Steve Jobs’s way of life, and he ensured that Apple followed it too. This book tells readers about how he started a company in a spare room in his family’s house, and then got fired.

    The Innovation Secrets Of Steve Jobs: Insanely Different Principles For Breakthrough Success is divided into seven parts, each one named after a principle. Kick-Start Your Brain encourages readers to seek out new experiences and make changes in one’s thinking patterns. The second principle, Put a Dent in the Universe, contains chapters such as Inspire Evangelists and Think Differently About Your Vision. Say No to 1,000 Things focuses on the importance of simplicity when designing products. In Sell Dreams, Not Products, the author emphasizes on taking a new approach with one’s customers, and to see genius in craziness. Do What You Love urges one to follow his or her heart, and to think differently about their career. The sixth principle speaks about creating insanely great experiences, and the seventh one showcases how to convey messages differently. The book also contains two additional chapters, one of which is What Would Steve Do? The other one is titled, One More Thing, Don’t Let the Bozos Get You Down.

    The Innovation Secrets Of Steve Jobs: Insanely Different Principles For Breakthrough Success has been written after extensive research by the author.

    About Carmine Gallo

    Carmine Gallo, born in 1965, is an American author, communications coach, columnist, seminar leader, keynote speaker, and a former television anchor and business correspondent. Gallo has authored Ten Simple Secrets of the World’s Greatest Business Communicators, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, and The Apple Experience: Secrets to Building Insanely Great Customer Loyalty.

    The author completed his BA in Political Science from the University of California, Los Angeles. He did his MS in Broadcast Journalism from the Medill School of Journalism, Northwestern University. Gallo is a columnist for Forbes.com, Monster.com, and BloombergBusinessWeek.com. He was the Vice President of Media for Ketchum, and has been featured in The New York Times, CNBC, The Wall Street Journal, and MSNBC.com. He is now the President of Gallo Communications Group. Gallo lives with his family in Pleasanton, California.

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    Specifications
    Book Details
    • Publication Year
      • 2010
    • Table of Contents
      • Acknowledgments
        Introduction: What the World Needs Now Is More Jobs? Steve Jobs

        Chapter 1 What Would Steve Do?
        Principle 1 Do What You Love
        Chapter 2 Follow Your Heart
        Chapter 3 Think Differently About Your Career
        Principle 2 Put a Dent in the Universe
        Chapter 4 Inspire Evangelists
        Chapter 5 Think Differently About Your Vision
        Principle 3 Kick-Start Your Brain
        Chapter 6 Seek Out New Experiences
        Chapter 7 Think Differently About How You Think
        Principle 4 Sell Dreams, Not Products
        Chapter 8 See Genius in Their Craziness
        Chapter 9 Think Differently About Your Customers
        Principle 5 Say No to 1,000 Things
        Chapter 10 Simplicity Is the Ultimate Sophistication
        Chapter 11 Think Differently About Design
        Principle 6 Create Insanely Great Experiences
        Chapter 12 We?re Here to Help You Grow
        Chapter 13 Think Differently About Your Brand Experience
        Principle 7 Master the Message
        Chapter 14 The World?s Greatest Corporate Storyteller
        Chapter 15 Think Differently About Your Story
        One More Thing . . . Don?t Let the Bozos Get You Down

    Contributors
    • Authored By
      • Carmine Gallo
    • Author Info
      • Carmine Gallo is a communications coach for the world?s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com
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    The Innovation Secrets of Steve Jobs : Insanely Different Principles for Breakthrough Success indian edition Edition
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    Ratings and Reviews
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    5

    Good one to give a start-o!

    Ironically, flipkart delivered this book the day Steve passed away - Oct 5th. I had watched a movie called "The Pirates of the Silicon Valley" and was looking for a good motivational book on Jobs. More than being about Jobs, this book gives you the best tips, especially for the people who have the fire inside to do something different and are stuck.

    Read this to feel motivated to make a difference!
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    Vishnu Padmanabhan

    Certified Buyer

    25 Oct, 2011

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    5

    Must Read

    Book looks good but delivery bit late.
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    Arjun Sharma

    Certified Buyer

    22 May, 2017

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