International Business:Trends,Issues & Challenges

International Business:Trends,Issues & Challenges (English, Hardcover, Dr.George Thomas,Dr.Vishal Kumar)


International Business:Trends,Issues & Challenges  (English, Hardcover, Dr.George Thomas,Dr.Vishal Kumar)

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  • Language: English
  • Binding: Hardcover
  • Publisher: Bharti Publications
  • Genre: Management
  • ISBN: 9789385000218, 9385000217
  • Edition: 1, 2015
  • Pages: 485
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  • Description
    Globalization of economies in the recent years has augmented the prominence of international business which further prompted the corporate houses to lay their focus on global business. With the rapid change in information and technology, the world economies are coming together for expansion of trade and cross-cultural relations, As the popular slogan “export or perish” has now been changed into ‘Internationalize or perish’, globalization of economies has become the order of the day. In the present times, modern organizations are facing challenges of satisfying the most aware consumer with innovative product and service. Organizations nowadays are faced with the pressure of manufacturing green product and service which help in sustainable development. In the recent past, globalisation was often primarily focused on the economic side of the world, such as trade, foreign direct investment and international capital flows, more recently the term has been expanded to include a broader range of areas and activities such as culture, media, technology, socio-cultural, political, and even biological factors. If climate change is the key process in the natural world impacting on sustainable development, then globalisation is the parallel process in the human world, creating both opportunities for, and barriers to, sustainable development. It is the ongoing process that is linking people, neighbourhoods, cities, regions and countries much more closely together than they have ever been before. Keeping this in view, the present book is a conglomerate of research articles related to contemporary issue in business management, banking, tourism and hospitality. Regarding the organization of the book, it consists of five sections. Section one deals with research articles related to the banking sector, where emerging issue of this sector are being highlighted. Section two depicts Foreign Direct Investment based research articles. Section three highlights contemporary issue in tourism and hospitality. Section four focuses on issues and challenges pertaining to HR practices. Section five portrays the emerging trends and innovations in marketing. The book “International Business: Trends, Issue and Challenges” is an endeavor to analyze the impact of banking, foreign investments, tourism, HR practices, marketing and information technology on international business. It is real input of a host of related topics and issues concerning to the emerging strategies of international business to influence economies of the nations. The present publication is the outcome of the immense contribution of the researchers and academia of excellence in the field of commerce, management and related fields. The book is reflection of such research articles which showcase the global innovative practices in business. The editors sincerely believe in the standard of academia integrity and highest levels of scholastic conduct and thus, declare that the respective authors would be responsible for any kind of plagiarism found in their contribution.
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    Book Details
    Publication Year
    • 2015
    • 7.25
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