Globalization of economies in the recent years has augmented the prominence of international
business which further prompted the corporate houses to lay their focus on global business.
With the rapid change in information and technology, the world economies are coming
together for expansion of trade and cross-cultural relations, As the popular slogan “export
or perish” has now been changed into ‘Internationalize or perish’, globalization of economies
has become the order of the day. In the present times, modern organizations are facing
challenges of satisfying the most aware consumer with innovative product and service.
Organizations nowadays are faced with the pressure of manufacturing green product and
service which help in sustainable development.
In the recent past, globalisation was often primarily focused on the economic side of the
world, such as trade, foreign direct investment and international capital flows, more recently
the term has been expanded to include a broader range of areas and activities such as culture,
media, technology, socio-cultural, political, and even biological factors. If climate change is
the key process in the natural world impacting on sustainable development, then globalisation
is the parallel process in the human world, creating both opportunities for, and barriers to,
sustainable development. It is the ongoing process that is linking people, neighbourhoods,
cities, regions and countries much more closely together than they have ever been before.
Keeping this in view, the present book is a conglomerate of research articles related to
contemporary issue in business management, banking, tourism and hospitality. Regarding
the organization of the book, it consists of five sections. Section one deals with research
articles related to the banking sector, where emerging issue of this sector are being highlighted.
Section two depicts Foreign Direct Investment based research articles. Section three highlights
contemporary issue in tourism and hospitality. Section four focuses on issues and challenges
pertaining to HR practices. Section five portrays the emerging trends and innovations in
The book “International Business: Trends, Issue and Challenges” is an endeavor to analyze the
impact of banking, foreign investments, tourism, HR practices, marketing and information
technology on international business. It is real input of a host of related topics and issues
concerning to the emerging strategies of international business to influence economies of
the nations. The present publication is the outcome of the immense contribution of the
researchers and academia of excellence in the field of commerce, management and related
fields. The book is reflection of such research articles which showcase the global innovative
practices in business. The editors sincerely believe in the standard of academia integrity
and highest levels of scholastic conduct and thus, declare that the respective authors would
be responsible for any kind of plagiarism found in their contribution.