It Happened In India
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    It Happened In India  (English, Paperback, Dipayan Baishya, Kishore Biyani)

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    Features
    • Language: English
    • Binding: Paperback
    • Publisher: Rupa Publication
    • ISBN: 9788129111371, 8129111373
    • Edition: 2007, 2007
    • Pages: 280
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    Description

    It Happened In India is the story of Kishore Biyani and the Big Bazaar phenomenon, the story of a businessman who refused to fit into the traditional confines of his family business and ended up creating a successful retail chain.

    Summary Of The Book

    Growing up in a joint family, Kishore Biyani was expected to eventually follow his father and uncles and join their textile mill business. However, Kishore Biyani was always a bit different, even while young.

    He wanted to try something different. He classifies entrepreneurs into three classes, creators, preservers and destroyers. His family belonged to the preserver category, while he wanted to be a creator. He was willing to experiment and take risks. He wanted to create a readymade apparel brand. The idea was conceived in the 1980s, and after some initial setbacks, he established the Pantaloon Shoppe.

    Later, he thought of starting a hypermarket retail chain, but was doubtful if the western model would work in India, considering the Indian shopper’s psyche. Then, he visited the Saravana Stores in Chennai, and observed its popularity among customers. He decided to use this as a model.

    But his vision and model differed a lot from the Chennai based retail chain. The Saravana Stores is a conservative family business. The retail chain Biyani set up, Big Bazaar, is not. Also, Big Bazaar expanded rapidly to establish branches all across the country. It is now India’s largest hypermarket chain.

    In It Happened In India, Kishore Biyani identifies three types of Indian customers. India One are the elite class, the high spenders. He targets the next category, India Two, the middle class who make up a major chunk of the country’s shoppers. He and his team studied this section of consumers and understood their needs. The Big Bazaar marketing campaign was specifically targeted at this section of the society and it succeeded.

    It Happened In India shares his dreams, vision and his strategies. It also shares his personal journey, from childhood to becoming the head of one of the most successful business groups in the country today.

    About The Authors

    Kishore Biyani is a successful Indian entrepreneur.

    Kishore Biyani was born in 1961 in Mumbai. His family owns a textile mill. But Kishore Biyani wanted to enter the retail chain business. He successfully set up the Pantaloon, Big Bazaar and the Central retail chains. He is now the CEO of Future Group and the Managing Director of Pantaloon Retail.

    Dipayan Baishya is a business writer.

    Dipayan Baishya has written business articles for major business publications like Business Today and Economic Times. He received the Don Sheehan International Journalist fellowship from Wharton School.

    Read More
    Specifications
    Book Details
    • Publication Year
      • 2007
    Contributors
    • Author
      • Kishore Biyani
    • Author Info
      • Dipayan Baishya is a business writer, and has been associated with the Economic Times and Business Today. His articles have also appeared in Media, a Hong Kong based fortnightly and Knowledge@Wharton. He was awarded the Don Sheehan International Journalist Fellowship by the Wharton School in 2005. He studied economics at Presidency College, Kolkata and is based in Mumbai.
    Dimensions
    • Weight
      • 262 g
    Frequently Bought Together
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    4
    164 Ratings
    25 Reviews
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    Most Helpful 
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    Most Recent 
    By Certified Buyers 
    4

    Good one!

    The book has insight of kishore biyani sharing his real life experiences.Especially it is useful for the one who is interested to pursue MBA or planning to start a new business.Worth reading it.
    READ MORE

    Venkata Manoj Bathini

    Certified Buyer

    14 May, 2015

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    5

    Amazing real life story!!!

    This book is a must read for all budding entrepreneurs and those upcoming MBAs and all those who want to work in the commerce field..... A very motivating life story.... The man, Kishore Biyani truly deserves a salute for the hardwork and grit that he has shown all these years... His success is self evident in the super success of The Future Group today...
    A very motivational book.... Highly recommended!
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    Ved Beloskar

    Certified Buyer

    14 Jul, 2012

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    1

    Not the best price

    I received the product in a bad condition. The seller was booksnyou. After that i noticed the MRP of the book is Rs. 99 whereas I was sold the book for much higher. This is not correct. Seems like a fraud. But a request to everyone, as soon as you receive any book from flipkart please check the MRP of the book (usually printed on the back side of the book).
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    Floyd Fernandes

    Certified Buyer

    28 May, 2015

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    5

    Mind-blowing purchase

    Amazing
    READ MORE

    Flipkart Customer

    Certified Buyer

    7 Jun, 2017

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    2

    waste of time

    it is just a tangential touch of how biyani created his empire. after reading it u will not be able to answer the question that how he created his empire.
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    harsh khandelwal

    Certified Buyer

    5 Jun, 2015

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    5

    Great learning

    India is a great place to start. The amalgamation of different people with different backgrounds makes it special. The book is a short vision of the same thought.
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    Gaurav Kar

    Certified Buyer

    13 Apr, 2015

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    4

    A Good read ..

    Mr. Biyani took it up a notch with his retail venture ... the book gives you the ups and downs in his career interesting read, gets a big lagged at times.
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    Ash V

    Certified Buyer

    2 Apr, 2015

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    4

    KB rocks!!!

    the message you get from this book is that if you have the will and the right intention nothings impossible.
    its from the person who has made it happen and not from some fictional self help book.
    surely worth reading.
    READ MORE

    Siddu K

    Certified Buyer

    25 Feb, 2015

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    4

    An honest account of a baniya businessman

    Mr Biyani has very explicity given his life details, his business interests since childhood, their family trade, and the journey towards Big Bazaar and Pantaloons. The irritating part is that there is an interview of some acquaintance of the author on almost every page!
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    Nikhil Tewari

    Certified Buyer

    16 Oct, 2014

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    4

    Totally worth it...

    This book gives you a birds eye view of the successful retail chain business that Mr.Kishore Biyani has built up. The book takes you from Kishore's childhood days, pictures his entrepreneurial spirit that was well evident even from his early days, how he tried one after another and then how he ended up finding his unique business. Also takes you indepth in to how they do market research, How they chose what products to present, how to display etc, how they handled difficult situations and muc...
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    Dr.Spencer Jones

    Certified Buyer

    31 Jan, 2014

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