It Happened in India

It Happened in India (English, Paperback, Kishore Biyani)

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It Happened in India  (English, Paperback, Kishore Biyani)

4.2
299 Ratings & 31 Reviews
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Rupa
  • Genre: Social Science
  • ISBN: 9788129111371, 8129111373
  • Pages: 280
Description

It Happened In India is the story of Kishore Biyani and the Big Bazaar phenomenon, the story of a businessman who refused to fit into the traditional confines of his family business and ended up creating a successful retail chain.

Summary Of The Book

Growing up in a joint family, Kishore Biyani was expected to eventually follow his father and uncles and join their textile mill business. However, Kishore Biyani was always a bit different, even while young.

He wanted to try something different. He classifies entrepreneurs into three classes, creators, preservers and destroyers. His family belonged to the preserver category, while he wanted to be a creator. He was willing to experiment and take risks. He wanted to create a readymade apparel brand. The idea was conceived in the 1980s, and after some initial setbacks, he established the Pantaloon Shoppe.

Later, he thought of starting a hypermarket retail chain, but was doubtful if the western model would work in India, considering the Indian shopper’s psyche. Then, he visited the Saravana Stores in Chennai, and observed its popularity among customers. He decided to use this as a model.

But his vision and model differed a lot from the Chennai based retail chain. The Saravana Stores is a conservative family business. The retail chain Biyani set up, Big Bazaar, is not. Also, Big Bazaar expanded rapidly to establish branches all across the country. It is now India’s largest hypermarket chain.

In It Happened In India, Kishore Biyani identifies three types of Indian customers. India One are the elite class, the high spenders. He targets the next category, India Two, the middle class who make up a major chunk of the country’s shoppers. He and his team studied this section of consumers and understood their needs. The Big Bazaar marketing campaign was specifically targeted at this section of the society and it succeeded.

It Happened In India shares his dreams, vision and his strategies. It also shares his personal journey, from childhood to becoming the head of one of the most successful business groups in the country today.

About The Authors

Kishore Biyani is a successful Indian entrepreneur.

Kishore Biyani was born in 1961 in Mumbai. His family owns a textile mill. But Kishore Biyani wanted to enter the retail chain business. He successfully set up the Pantaloon, Big Bazaar and the Central retail chains. He is now the CEO of Future Group and the Managing Director of Pantaloon Retail.

Dipayan Baishya is a business writer.

Dipayan Baishya has written business articles for major business publications like Business Today and Economic Times. He received the Don Sheehan International Journalist fellowship from Wharton School.

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Specifications
Book Details
Imprint
  • Rupa & Co
Contributors
Author Info
  • Dipayan Baishya is a business writer, and has been associated with the Economic Times and Business Today. His articles have also appeared in Media, a Hong Kong based fortnightly and Knowledge@Wharton. He was awarded the Don Sheehan International Journalist Fellowship by the Wharton School in 2005. He studied economics at Presidency College, Kolkata and is based in Mumbai.
Ratings & Reviews
4.2
299 Ratings &
31 Reviews
  • 5
     161
  • 4
     81
  • 3
     34
  • 2
     9
  • 1
     14
4

Good one!

The book has insight of kishore biyani sharing his real life experiences.Especially it is useful for the one who is interested to pursue MBA or planning to start a new business.Worth reading it.
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Venkata Manoj Bathini

Certified Buyer, Kolkata

14 May, 2015

3
0
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5

Amazing real life story!!!

This book is a must read for all budding entrepreneurs and those upcoming MBAs and all those who want to work in the commerce field..... A very motivating life story.... The man, Kishore Biyani truly deserves a salute for the hardwork and grit that he has shown all these years... His success is self evident in the super success of The Future Group today...
A very motivational book.... Highly recommended!
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Ved Beloskar

Certified Buyer

14 Jul, 2012

3
7
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1

Not the best price

I received the product in a bad condition. The seller was booksnyou. After that i noticed the MRP of the book is Rs. 99 whereas I was sold the book for much higher. This is not correct. Seems like a fraud. But a request to everyone, as soon as you receive any book from flipkart please check the MRP of the book (usually printed on the back side of the book).
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Floyd Fernandes

Certified Buyer, Bangalore

28 May, 2015

2
3
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3

Does the job

Not so gripping. A casual read.
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Nandakumar Janakiraman

Certified Buyer, Ponneri

10 Nov, 2018

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0
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5

Terrific purchase

best quality and cheap price
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ABHIJITH Gopi

Certified Buyer, Panangad Thrissur District

21 Aug, 2018

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4

Delightful

A must read book, if you want to know about retain bussiness in india
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amit srivastava

Certified Buyer, Ranchi

3 Aug, 2018

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5

Simply awesome

The best book . Kishore Biyani is really the retail king of India .
His way of understanding indian customers and his vision .
It's really worth reading .
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Flipkart Customer

Certified Buyer, Bengaluru

12 Mar, 2018

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5

Great product

The product was delivered in a prompt way. The WM was kind while talking to me. Hats off to Ekart Logistics. Wish you all the best for BBD 2017 as even I am a Flipster.
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Rahul Khopkar

Certified Buyer, Mumbai

5 Sep, 2017

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4

Very Good

A Must Read Book For A Management Student
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vijit agarwal

Certified Buyer, Ranchi

9 Aug, 2017

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5

Mind-blowing purchase

Amazing
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Flipkart Customer

Certified Buyer, Noida

7 Jun, 2017

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All 31 reviews
Questions and Answers
Q:is this book written by kishor
A:Yes.
Anonymous
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