Dryness of the eye due to exposure to wind or sun, room-heating/air conditioning, computer use/reading, and certain medications often leads to burning, irritation, and profound ocular discomfort. ITIS Plus Artificial Tears, lubricant eye drops instantly moisturize the eyes. These eye drops effectively treat the dryness and irritation associated with deficient tear production in keratoconjunctivitis sicca (dry eyes), reduce eye surface inflammation (irritated eye, sore eye), maintain ocular surface wettability, help stabilize the tear film and improve the quality of tears. The Eye Drop is uniquely formulated to match the pH of healthy tears – it is physiologically helpful to the eye, does not blur the vision, maintains the eye’s natural environment and provides optimal eye comfort. It’s fast-acting, long-lasting formula is safe to be used as often as needed.