Ivory Bar Soap provides a simple, effective clean for the entire family without breaking the bank! It is free of dyes and heavy perfumes and is 99.44% PURE. Proudly made in the USA, Ivory is recommended by four out of five moms and has been a proven and trusted brand for more than 130 years. Also try Ivory Body Wash, for a simple clean that leaves skin smooth and hydrated (vs. regular soap). View larger Offers a simple, effective clean for the entire family 99.44% PURE (It Floats!) Free of dyes and heavy perfumes View larger Two scents to choose from: Ivory Bar Soap comes in two scents—Original and Aloe—for a simple clean with a fresh scent. History of Ivory's Bar Soap Floating bar soap: a cool accident! In 1879, a worker accidentally left his machine on during his lunch hour only to return and find the mixture puffed up and frothy with air bubbles. Because the ingredients hadn’t been altered, the production process continued and the bar soap was shipped. Several months later, customer requests for “the floating soap” resulted in an investigation that determined that this accident had caused Ivory Bar Soap to float. Putting the Soap in Soap Operas Early in television history, Ivory sponsored a string of television series including many popular daytime dramas that were making the transition from radio to TV. Ivory’s prominence on these programs was how the name "soap operas" came to be. It was the brand that would define an entire television genre—a genre that has remained part of everyday life for decades. Pure Genius In 1882, Ivory introduced its first advertising slogan—99 and 44/100% Pure—which was developed by Harley Procter when he totaled the soap’s impurities from a scientific analysis and subtracted it from 100 percent. Ivory Bar SoapIvory Body WashIvory 2-IN-1 Hair & Body WashIvory Liquid Hand Soap Keep it clean and simple with the right Ivory product for you and your family:99.44% PURE (It Floats!). A simple, effective clean. U.S. dermatologist-recommended.Rich, refreshing lather rinses clean, leaving skin smooth and hydrated (vs. regular soap).Dual-action formula cleans head to toe while leaving hair clean and conditioned.Washes away dirt and bacteria—the simple way to keep hands clean. Scents Original✓✓✓ Aloe✓✓ Lavendar✓ Water Lily✓ Refreshing✓ Energizing✓ Features Free of Dyes and Heavy Perfumes✓✓✓✓