Jalebi Management : All Stakeholders Can Enjoy A Bite

    Jalebi Management : All Stakeholders Can Enjoy A Bite (English, Paperback, Shombit Sengupta)

    Jalebi Management : All Stakeholders Can Enjoy A Bite  (English, Paperback, Shombit Sengupta)

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    • Language: English
    • Binding: Paperback
    • Publisher: SAGE publications
    • ISBN: 9788178297453, 8178297450
    • Edition: 1st Edition
    • 10 Days Replacement Policy
    An important addition to the literature of management as a discipline, this pioneering book gives importance to the social dynamics of business organizations. An outcome of the author`s practical experience of over three decades in the global market, this book ably demonstrates the importance of paying attention to human culture, lifestyle and trends, while conducting business.
    Marked by original thought, concepts, processes and graphics, it demonstrates that business organizations of today must be sensitive to the nuances of global social culture so as to bring about quantum growth. In particular, it establishes that there is no barrier between industry and society.

    Table of Contents
    • Foreword
    • Introduction
    • Take Off on Jalebi
    • Create Discomfort
    • Beauty of the Curse
    • The Jagged Edges I See in Business
    • Renovation and Innovation
    • Vital Space in Business
    • Generic Market Battlefield
    • Emotional Surplus Strategy
    • Her Subconscious Choice is Multi-dimensional, Not Statistics
    • Consumer Cold Revolution Singed by ReFinE Value Ladder
    • High Voltage Consumer Sensitivity
    • Think Victory
    • Index
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    Book Details
    • Imprint
      • SAGE Response
    • Author
      • Shombit Sengupta
    • Height
      • 8.5 inch
    • Length
      • 5.5 in
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