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Jewellery: your favourite companion!


Jewellery in India has been celebrated since time immemorial. India’s foray into this segment took place when artisans discovered the art of stone cutting, stone setting, filigree work, enameling, embossing, etc. Today, jewelry has taken different forms in the country depending upon different cultures and traditions. Indian jewellery is extremely vast. Kundan, Jadau, Lac, Meenakari, Pachchikam, Temple, Tribal are only some of the innumerable kinds seen in the country. With different states adhering to different art forms, it’s no wonder the choice is endless and extravagant. Not just a symbol of vanity, jewelry, especially gold jewellery , is often used as an investment and as an auspicious metal worn at festivals and other celebrations. Whether its nose rings, bracelets and bangles, necklaces, earrings, pendants, anklets, mangalsutra or pearl jewellery , we host the entire package! Flipkart is truly your one stop jewelry destination! From Blue stone, Malabar Gold & Diamonds, Joy Alukkas, to P.N.Gadgil Jewellers, rest assured you will be buying from only the most reliable names in the industry.


What are the kinds of jewellery you can buy online?


Precious Jewellery

As the name suggests, precious jewelry is made out of precious metals - namely gold, silver, platinum, diamond and precious stones (ruby, sapphire, emerald, and diamond). 24 Karat gold jewelry is usually mixed with another metal in order for it to hold its stability, as pure gold is extremely soft. Platinum jewelry, that costs more than gold, is also mixed in with other metals, such as rhodium, palladium, iridium, etc., to increase its stability. Pure silver jewellery typically contains up to 92.5% silver. Semi-precious stones are also put under this category. Jade, amethyst, turquoise, blue topaz, opal are some of the popular semi-precious stones.

 

Gold jewellery

Who doesn’t love the shiny yellow allure of gold? From nature-inspired chunky pieces from Assam or the alluring temple jewelry of South India, every Indian state has its own love affair with gold jewelry. Apart from ranking very high when it comes to durability and value, another thing that makes this metal so popular is that you can choose from different variations of gold - white, rose or yellow depending on your budget. Flipkart houses gold jewelry ranging from 1,000 Rupees to 2,00,000 Rupees, in various grades of purity, starting from 9 Karat to 24 Karat. If you’re a gemstone fan, our page is home to exquisite gold ornaments embedded with precious and semi-precious stones. 

 

Silver jewellery

Second only to gold, this shiny white metal has a charm of its own. In the days of our ancestors, silver was primarily used for coinage and trading purposes all over the world. Whether you like the intricate filigree work of Odisha or the heavy rustic pieces of Gujarat, we all have a soft corner for silver jewelry, don’t we? When it comes to anklets, silver anklets have been a favourite among women for a long time now. When you are buying silver jewellery , make sure it is 92.5% pure or above! You can also buy antique jewelry in silver in beautiful designs from this platform.

 

Diamond Jewellery

Seen as a symbol of eternal love and unflinching beauty, nothing quite matches the sparkle of a diamond! Diamonds make for beautiful engagement and wedding jewelry because well, ‘diamonds are forever’! This stone is used in possibly every kind of ornament; rings, bracelets, earrings, pendants, necklaces and the like. Needless to mention, diamond jewellery make for ideal anniversary presents!

 

Platinum Jewellery

The most precious metal on earth is platinum, and hence most expensive! Not only is it the most rare, but also the hardest metal found! Yes, platinum is known to retain their shape extremely well under all sorts of conditions. Platinum jewellery  is one of a kind because they don’t seem to lose their shine at all, hence a favourite of many women. Compared to gold, platinum is used in its 95% pure form. If you’re looking for a gift for your better half that is a keepsake, a platinum ring is what you should look at. 


Artificial Jewellery

Well not everyone can afford precious or semi-precious stones! In such cases, artificial jewelry, also known as imitation jewellery or casual/costume/fashion jewelry comes to the rescue! This kind could be made from glass, beads, alloy or other artificial stones, and make for beautiful imitation pieces of their precious counterparts. Junk jewelry, a favourite of many, can spruce up a simple kurta and a pair of jeans with its rustic charm. Junk jewelry includes antique jewellery and oxidized jewellery and are worn on a day-to-day basis to instantly add a touch of flare. They are inexpensive so you can pick as many as you like to match with each of your dresses!


Earrings 

Modern jewellery truly knows no bounds when it comes to shapes! Take a look at the transformation in designs in earrings for example! Tassel earrings, hoops, danglers, ear cuffs, double-sided earrings, studs, drop earrings, needle thread, chandeliers - do you feel spoiled for choice yet? While these may be contemporary styles, Indian designs are not far behind! Without a Chandbali or a Jhumka, Indian weddings would be incomplete, right? Throw on a pair of antique silver cuffs with a Kalamkari kurti and palazzos for work, or a big, chunky beaded pair of golden Jhumkas with your white lehenga choli. Going strapless? Long tassel earrings, grazing your shoulders will look just stunning! A delicate pair of pearl drop earrings is what we would always suggest with your little black dress! Today’s earrings are so versatile that they would go with an Indian as well as a Western attire. So do not be afraid to experiment with your look!  


Necklaces and chains

Add some drama to your outfit with our elaborate range of neckpieces! Going to an off-shoulder gown? Your best bet would be a long opera necklace, knotted up at the neckline for a classic cocktail look! Pearl necklaces are ideal for black tie affairs, lending a regal look. Opt for a graduated pearl necklace the next time you’re wearing a floor grazing gown. A matinee necklace is our favourite with a plunging neckline! These are mid-length, perched prettily right above your bust, studded with stones typically. Can turn any outfit from drab to fab!


Rings

Your hands are often the most neglected part of the body when you begin dressing up. A ring can do wonders to complete a look. In a professional workplace, there are several moments in a day when your hands are in display. Whether you’re giving a powerpoint presentation or pointing something at your laptop screen, don’t assume your hands aren’t seen at all! A simple ornament like a ring can turn out to be a game changer! From cocktail, contemporary, signet, promise rings, cluster rings, plain bands to birthstone rings, we’re sure you will find something that suits your personality. Rings often come with significant value. For example, a solitaire diamond ring, that puts a single piece of diamond on full display, has been a symbol of engagement for many years. No matter what, it is a style never to go out fashion no matter what is trending. 

 

Bangles and bracelets

Why leave your arms bare when you’re taking the effort to deck up? The main difference between bangles and bracelets is that bangles are not adjustable. Gold bangles are known to play a significant role in Indian tradition and are considered auspicious for Indian brides. Silver bangles on the other hand are worn mainly with casual attires to add a touch of ethnicity. A set of thin silver bangles can play the perfect companion with a simple kurti and jeans/leggings. Sometimes multiple bangles are replaced by a thick cuff bracelet. Charm bracelets have been popular among the youth for a long time now. You can get very creative with them by adding pendants of your choice to it! 

 

Pendants and lockets 

If you’ve been confused about what to give your better half, let us tell you that pendants can make very romantic gifts! They’re dainty and an ornament that will sit close to her heart. You can choose a pendant according to her personality. From conversational pendants (flowers, bows, geometric shapes, etc), quirky pendants (owls, dreamcatchers), pearl pendants, love pendants, hamsa pendants to gemstone pendants, our range of lockets and pendants will sweep you off your feet. 

Remember that often jewellery can make or break an outfit. It is important you find the right balance between your jewelry. For example, your earrings shouldn’t overpower your necklace or vice versa. Keep the focus on one and de-emphasize on the other. You never want to look like you’ve tried too hard. However, if your outfit is already ‘out there’, you can just stick to a few key pieces and skip the rest - a statement watch, a pair of dainty pearl earrings and the customary clutch should do just fine! 


Buy jewellery online

The best thing about online shopping is that you can compare prices and features between a host of brands and their products, read reviews and only then make your pick! Safe payment options, doorstep delivery and return facilities are the other reasons why everyone is choosing online shopping today. Not just gold or silver jewellery, we host silver/gold coins, lakshmi coins, silver/gold bars for all your gifting purposes as well! This festive season, shop with us and see the difference! 




 

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Outer Ring Road, Devarabeesanahalli Village,

Varthur Hobli, Bengaluru East Taluk,

Bengaluru District,

Karnataka, India, 560103.

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Flipkart Internet Private Limited,

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80 Feet Road, 3rd Block,

Koramangala,

Bengaluru - 560034

India

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Telephone: 1800 208 9898

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