The health of the mouth mirrors the health of our body as a whole. Tooth decay is the second most common disease, second only to the common cold. Johara® Complete Care Toothpaste is enriched with the goodness of healing herbs and essential oils for clean teeth, healthy gums, fresh breath and improved oral hygiene. Ayurveda inspired herbal formulation that offers overall protection to your teeth and gums naturally. A special fluoride free formulation, that supports in preventing the formation of dental caries with the help of natural potent antimicrobials. The Johara® Complete care formula was tested in Indiana University –School of Dentistry , Oral Health Research Institute ,USA for its safety and effect on the teeth enamel. Relative dentin abrasivity (RDA) is a method for measuring the abrasive effect that the components of the toothpaste have on the tooth, particularly on enamel and dentin (Tooth Cutting Ability). The methodology uses test standards as adopted by American Dental Association (ADA) namely, reference toothbrush, 150g pressure, 1500 strokes and 4-to-1 water-toothpaste slurry. According to the ISO standard, every toothpaste with an RDA under 250 is safe for a lifetime of use. Johara® Complete Care toothpaste has an RDA of 66.98 ± 1.51 and hence considered to be safe and very gentle on the enamel. One of the greatest hazards of using fluorides in Toothpastes has been emphasized by the USFDA. In the year 1997, it was mandatory for toothpaste manufacturers to add a “poison warning” if the formulation contained Fluoride. Even a dose as low as 0.2 to 0.3 mg/kg was found to lead to serious toxic consequences. A few serious concerns have been the following – Impaired Glucose Metabolism – known to impact blood glucose and insulin levels. Implicated in rising prevalence of diabetes in children. Dental Fluorosis- Defect in tooth enamel& also skin rashes - a rosacea-like skin rash around the mouth. Johara® Complete Care Herbal Toothpaste Is Fluoride Free.