The industry leader in magnetic building toys for children. We believe it is vital for children to develop through creativity and our patented, ‘always attracting’ magnetic technology delivers a unique constructional play experience. It is our commitment to providing high quality, reliable product that inspires the creators of the future. Intelligent Magnetic Design for Brain Development Mag-Magic Blocks is easy to use and never frustrating. The patented intelligently designed magnets are housed in colorful, high-quality ABS plastic. They always attract and never repel, so the moment any two pieces touch they connect. High-quality magnets that instantly connect are sure to spark curiosity and playtime is creative, stimulating, and constructive. Building with mathematical and scientific thought, deductive reasoning, and requires the use of spatial awareness. Manipulating the powerful, colorful magnets is educational, but despite being an educational experience, play is magical and FUN! Rainbow Building Basics we think building with the Rainbow set just seems more magical. Mag-Magic Blocks designs can look more exciting when built with these vibrant colors. You'll be able to create all the basic forms with the Rainbow 52 pcs set. You can use powerful magnets to build a beautiful flower and even a microphone! Beginners can start with simple forms like cubes and pyramids and advance to larger structures. Your only limitation will be your imagination and with so many colors you’ll have a hard time picking a favorite. Instant Connect = Instant Fun! Instant connect powerful magnets make playtime instantly FUN! Storage takes care of itself because, with Mag-Magic Blocks, every piece connects to another and stacks neatly so you won't find a messy pile after play! Compact storage, easy setup, and quickly cleans up, make Mag-Magic Blocks a perfect activity for any time or place. Pack them in a small tote and wherever you go you're bringing instant FUN.