Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century
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    Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century (English, Hardcover, Navi Radjou, Simone Ahuja, Jaideep Prabhu)

    Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century  (English, Hardcover, Navi Radjou, Simone Ahuja, Jaideep Prabhu)

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    Features
    • Language: English
    • Binding: Hardcover
    • Publisher: Random Business
    • ISBN: 9788184002058, 818400205X
    • Edition: 2012
    • Pages: 336
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    Description

    A groundbreaking book on applying jugaad innovation for breakthrough growth.

    Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth.

    In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

    About the Author
    Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World Economic Forum faculty member. He advises C-level executives worldwide on breakthrough growth strategies.Navi is also writing a book on new models of leadership.

    Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone, and Xerox.

    Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors, and contributes to a Harvard Business Review blog.

    Table of Contents
    Foreword by Sam Pitroda 
    1. Jugaad: A Breakthrough Growth Strategy
    2. Principle One: Seek Opportunity in Adversity
    3. Principle Two: Do More with Less
    4. Principle Three: Think and Act Flexibly 
    5. Principle Four: Keep it Simple
    6. Principle Five: Include the Margin 
    7. Principle Six: Follow Your Heart
    8. Integrating Jugaad into Your Organization
    9. Building Jugaad Nations
    Notes
    Acknowledgments
    A Note on the Authors
    A Note on the Type

    Read More
    Specifications
    Book Details
    • Publication Year
      • 2012
    Contributors
    • Author
      • Navi Radjou, Simone Ahuja, Jaideep Prabhu
    • Author Info
      • Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World Economic\nForum faculty member. He advises C-level executives worldwide on breakthrough growth strategies.\nNavi is also writing a book on new models of leadership.

        \nJaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School,\nUniversity of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank,\nNokia, Philips, Roche, Shell, Vodafone, and Xerox.

        \nSimone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise\nin innovation and emerging markets.  She regularly presents and  consults to Fortune 500 companies across\nsectors, and contributes to a Harvard Business Review blog.
    Dimensions
    • Weight
      • 524 g
    Frequently Bought Together
    Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century
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    Most Helpful 
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    Most Recent 
    By Certified Buyers 
    1

    very shallow book!

    i bought this book with lot of expectation going by the foreword and the topic itself. To to my utter disappointment, I could not read beyond 40 pages of the book. The book seems to have been written by authors sitting in a Ivory Tower. To me it seems to have missed the meaning and spirit of Jugaad by miles and have brushed routine things done by people and business houses as jugaad!! Tulsi Tanti starting wind business, SBI chairman initiating training programs, 3 M CEOs changing and re-chang...
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    Vinaya Bansal

    Certified Buyer

    16 Dec, 2013

    6
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    5

    Must read

    Amazing book and i would highly recommend this book. Very well presented and very well researched. Gives clear idea on Jugad(frugal) innovation and some great examples of Jugad innovation. the best part is they havent restricted their studies only to Indian context but also documents Jugad innovations from other developing countries like Brazil,China and others. Over all its a great book if your interesting in knowing more Jugad innovation.
    READ MORE

    Guru

    Certified Buyer

    1 Aug, 2012

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    1

    Wrongly Portrays Jugaad

    I bought this book thinking it would have real stories of jugaad innovation in adverse situations. However it turned out to be a rather preachy business book with hardly any substance (except in first few page). Writers have used the word Jugaad willy nilly, slapping it onto anything that catches their fancy.
    READ MORE

    Manish Singh

    Certified Buyer

    5 Mar, 2014

    4
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    5

    A book with a difference

    This book presents a refreshingly new and cogent case to bring out the innovators in all of us; including students, entrepreneurs, CEOs, underdogs and even people who run countries. Plus, it contains sufficient number of examples to prove that their case is pragmatic. After finishing this book, I felt my understanding for a lot of things had grown tremendously.
    READ MORE

    Monika Singh

    Certified Buyer

    1 Nov, 2012

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    3

    Nice

    This book covers stories of some less known jugaads which is interesting..but unable to present in effective way ...It doesn't impress me towards jugaad .. accprding to me it is an informative book about jugaad...
    READ MORE

    kuldeep Singh

    Certified Buyer

    19 Dec, 2016

    1
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    4

    Really Nice

    The book is excellent,packing was perfect
    READ MORE

    SWAPNIL MANUSMARE

    Certified Buyer

    4 Jun, 2017

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    0
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    5

    Just wow!

    Very nice book, motivating & practical
    READ MORE

    Flipkart Customer

    Certified Buyer

    14 May, 2017

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    5

    Classy product

    Nice book thanks Flipkart for best product
    READ MORE

    Flipkart Customer

    Certified Buyer

    24 Apr, 2017

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    2

    Misleading title

    Title is just to attract the reader. It is very shallow, i had to push myself to read the book and reached to page 102 pages. Now i give up.
    READ MORE

    Ravishankar Sharma

    Certified Buyer

    25 Mar, 2017

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    4

    OMG! Amazing Book

    This book teaches you well enough to know how to succeed by your ideas. Gives you insight on how to approach your ideas into execution. What are the difficulties. how people reached at top doing what they thought of is different and NOT different so that makes me wonder about all the ideas that I have had from my childhood that I could have pursued and why not people go and achieve. Now I think of this I guess a LOT of people are doing it and we just dont know. I mean there are companies whic...
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    Ankur Singhal

    Certified Buyer

    8 Apr, 2015

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