Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century
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    Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century (English, Hardcover, Navi Radjou, Simone Ahuja, Jaideep Prabhu)

    Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century  (English, Hardcover, Navi Radjou, Simone Ahuja, Jaideep Prabhu)

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    Features
    • Language: English
    • Binding: Hardcover
    • Publisher: Random Business
    • ISBN: 9788184002058, 818400205X
    • Edition: 2012
    • Pages: 336
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    Description

    A groundbreaking book on applying jugaad innovation for breakthrough growth.

    Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth.

    In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

    About the Author
    Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World Economic Forum faculty member. He advises C-level executives worldwide on breakthrough growth strategies.Navi is also writing a book on new models of leadership.

    Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone, and Xerox.

    Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors, and contributes to a Harvard Business Review blog.

    Table of Contents
    Foreword by Sam Pitroda 
    1. Jugaad: A Breakthrough Growth Strategy
    2. Principle One: Seek Opportunity in Adversity
    3. Principle Two: Do More with Less
    4. Principle Three: Think and Act Flexibly 
    5. Principle Four: Keep it Simple
    6. Principle Five: Include the Margin 
    7. Principle Six: Follow Your Heart
    8. Integrating Jugaad into Your Organization
    9. Building Jugaad Nations
    Notes
    Acknowledgments
    A Note on the Authors
    A Note on the Type

    Read More
    Specifications
    Book Details
    • Publication Year
      • 2012
    Contributors
    • Author
      • Navi Radjou, Simone Ahuja, Jaideep Prabhu
    • Author Info
      • Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World Economic\nForum faculty member. He advises C-level executives worldwide on breakthrough growth strategies.\nNavi is also writing a book on new models of leadership.

        \nJaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School,\nUniversity of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank,\nNokia, Philips, Roche, Shell, Vodafone, and Xerox.

        \nSimone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise\nin innovation and emerging markets.  She regularly presents and  consults to Fortune 500 companies across\nsectors, and contributes to a Harvard Business Review blog.
    Dimensions
    • Weight
      • 524 g
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    Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century
    Jugaad Innovation: A frugal and flexible approach to innovation f...
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    Most Helpful 
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    Most Recent 
    By Certified Buyers 
    5

    Must read

    Amazing book and i would highly recommend this book. Very well presented and very well researched. Gives clear idea on Jugad(frugal) innovation and some great examples of Jugad innovation. the best part is they havent restricted their studies only to Indian context but also documents Jugad innovations from other developing countries like Brazil,China and others. Over all its a great book if your interesting in knowing more Jugad innovation.
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    Guru

    Certified Buyer

    1 Aug, 2012

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    1

    Wrongly Portrays Jugaad

    I bought this book thinking it would have real stories of jugaad innovation in adverse situations. However it turned out to be a rather preachy business book with hardly any substance (except in first few page). Writers have used the word Jugaad willy nilly, slapping it onto anything that catches their fancy.
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    Manish Singh

    Certified Buyer

    5 Mar, 2014

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    1

    very shallow book!

    i bought this book with lot of expectation going by the foreword and the topic itself. To to my utter disappointment, I could not read beyond 40 pages of the book. The book seems to have been written by authors sitting in a Ivory Tower. To me it seems to have missed the meaning and spirit of Jugaad by miles and have brushed routine things done by people and business houses as jugaad!! Tulsi Tanti starting wind business, SBI chairman initiating training programs, 3 M CEOs changing and re-chang...
    READ MORE

    Vinaya Bansal

    Certified Buyer

    16 Dec, 2013

    5
    1
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    3

    Nice

    This book covers stories of some less known jugaads which is interesting..but unable to present in effective way ...It doesn't impress me towards jugaad .. accprding to me it is an informative book about jugaad...
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    kuldeep Singh

    Certified Buyer

    19 Dec, 2016

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    5

    Jugaad is a must read for all those trying to find clarity in entrepreneurial concepts

    The book first is a very easy read, without any jargons and over the head language making the intent of the book even clearer to grasp. I am a social work profession with a corporate background therefore it was a relief to finally read something in print that put together the basic trait of improvisation and resourcefulness for the success of ventures.

    Its definitely recommended for everyone, those wanting to start new ventures, those who have already started it and basically everyone who i...
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    Flipkart Customer

    Certified Buyer

    19 Oct, 2014

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    5

    changed my life - innovation is my passion

    Good points: very good examples, case studies from corporate world; examples from history and evolution of successful corporates; talks on the best in last two chapters;
    Unemployed youth should look for doing business rather for job.

    Bad points: Some content was repeated, some precise way should be used to say one thing.

    Overall: I have made many changes in my life; and it brought me to see change the world.
    READ MORE

    Neeraj Kapoor

    Certified Buyer

    11 Jul, 2014

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    4

    Wonderful Book

    I read about this book in some article, and got inclined to get to read it. Wonderful experience I must say, very well compiled and communicated the purpose of title of the book.
    READ MORE

    Manish Parmar

    Certified Buyer

    26 Apr, 2014

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    5

    Wowww I cant believe, awesome book.

    If you think you have gut to do some in business and earn more in fame, please go with this book and enjoy the new technique in business as well as would-be entrepreneur people. Must read book.

    Thanks,
    tom
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    Tom Basnet

    Certified Buyer

    3 Mar, 2014

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    5

    Great deal

    Nice book!...
    Must Read the book
    I got quick delivery from flipkart
    Thanks to Flipkart..


    JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

    For speaking en...
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    hmmm hmmm

    Certified Buyer

    2 Mar, 2014

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    5

    Jugaad Innovation

    This book is really the soul of all developing countries & i strongly recommend
    it to be read by the youngsters.
    READ MORE

    Ravinder Reddy

    Certified Buyer

    20 Feb, 2014

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