Kent Gold Optima 10 L UF Water Purifier
    Kent Gold Optima 10 L UF Water Purifier (White, Blue)

    Kent Gold Optima 10 L UF Water Purifier  (White, Blue)

    1,201 Ratings & 180 Reviews
    5% off
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  • Delivery
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    • Usually delivered and Installed in 3-5 days. Enter pincode for exact delivery dates/charges

      Why is there a shipping charge for this item?

      Sellers with Flipkart Assured waive off the delivery charge for Orders over Rs 500. For Orders under Rs 500, a nominal delivery charge is added per item.

      Sellers without Flipkart Assured may or may not add a delivery charge to your Order. This is subject to Seller discretion.

      What is the estimated delivery time?

      Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.

      Estimated delivery time depends on the following factors:

      • The Seller offering the product
      • Product's availability with the Seller
      • The destination to which you want the order shipped to and the Seller's location

      Why does the delivery date not correspond to the delivery timeline of X-Y business days?

      It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

      What do the different tags like 'In Stock', 'Available' mean?

      'In Stock'

      Products‘In Stock’ are readily available with seller.


      Products listed as ‘In Stock’ are readily available with seller.

      'Preorder' or 'Forthcoming'

      The product is not released yet. You can however ‘book’ an order for this. Shipping happens only after the product launch.

      'Out of Stock'

      Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.


      Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

      'Back In Stock Soon'

      The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

      'Temporarily Unavailable'

      The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

      'Permanently Discontinued'

      This product is no longer available because it is obsolete and/or its production has been discontinued.

      'Out of Print'

      This product is not available because it is no longer published and has been permanently discontinued.

      Why does the estimated delivery time vary for each seller?

      Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

      Please enter your default pin code on the product page to know more accurate delivery times on the product page itself.

      Seller does not/cannot ship to my area. Why?

      Enter your pincode on the product page to know whether the product can be delivered to your location.

      If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

      Whether your location can be serviced or not depends on:

      • Whether the Seller actually ships to your location
      • Legal restrictions, if any, in shipping particular products to your location
      • The availability of reliable courier partners in your location

      At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

      More answers in our Shipping FAQs »

    • Type: Non - Electrical & Storage
    • Purifying Technology: UF
    • Total Capacity: 10 L
    • Tank Material: Food Grade and Non-breakable Plastic
    • 6 Months Kent India Warranty

      Warranty of the product is limited to manufacturing defects only.

    • Installation and Demo Not required

      Installation and Demo will be Provided free of Cost

    • 10 Days Replacement Policy
      ValidityCoversType Accepted
      10 days from delivery or installation*Damaged, Defective, Item not as describedReplacement

      *The validity for products installed only by Flipkart authorized personnel shall be 10 days from installation.

      If you have received a damaged or defective product or if it is not as described, you can raise a replacement request on the Website/App/Mobile site within 10 days of receiving the product.

      We will help you troubleshoot any issues you may have, either through online tools, over the phone, and/or through an in-person technical visit. Only one (1) replacement will be provided in the unlikely event that the product is defective. If no defect is confirmed, the issue is not diagnosed within 10 days of delivery, a troubleshooting step cannot be performed, or if one replacement has already been provided, you will be directed to a brand service centre to resolve any subsequent issues.

      Successful pick-up of the product is subject to the following conditions being met:

      • Correct and complete product (with the original brand/product Id/undetached MRP tag/product's original packaging/freebies and accessories).
      • The product should be in unused, undamaged and original condition without any scratches or dents.
      • Before returning a Mobile/Laptop/Tablet, the device should be formatted and screen lock should be disabled. iCloud account should be unlocked for Apple devices.

      Know more about the Return Policy here

    • Cash on Delivery available

      How do I place a Cash on Delivery (C-o-D) order?

      All items that have the 'Cash on Delivery Available' icon are valid for order by Cash on Delivery. Add the item(s) to your cart and proceed to checkout. When prompted to choose a payment option, select 'Pay By Cash on Delivery'. Enter the CAPTCHA text as shown, for validation. Once verified and confirmed, your order will be processed for shipment in the time specified, from the date of confirmation. You will be required to make a cash-only payment to our courier partner at the time of delivery of your order to complete the payment.

      Terms & Conditions

      • e-Gift Vouchers or Store Credit cannot be used for C-o-D orders.
      • Cash-only payment at the time of delivery.

        More answers in our Shipping FAQs »

    Read More
    Product Description
    Drink healthy water with the Kent Gold Optima chemical free and non-electric gravity-based UF water Purifier.
    Economical Water Purifier

    The Kent Gold Optima is an elegant table-top water purifier which is easily affordable and has up to 10 litres storage capacity which is optimum for a small Indian family.

    NSF and WQA Gold Seal

    This water purifier is tested and certified for its quality and performance by renowned laboratories of the world such as the WQA and NSF in USA. It has a Hollow Fiber Hydrophilic UF membrane with 0.1 micron pores that do no allows bacteria or cysts to pass through.

    Durable Build

    The Kent Gold Optima has a UF membrane housing which is spin-welded to ensure high quality permanent joints that prevents tampering and improves membrane life. The water purifier uses a non-breakable food grade plastic which ensures higher durability, longer life and that no harmful chemicals leech into the purified water.

    • Model Name
      • Gold Optima
    • Color
      • White, Blue
    • Total Capacity
      • 10 L
    • Purifying Technology
      • UF
    • Sales Package
      • 1 Water Purifier
    • Electrical Type
      • Non - Electrical and Storage
    Product Details
    • Filter Life
      • 4000 L
    • Filter Type
      • SS Mesh, Sediment, Activated Carbon
    • Membrane Type
      • UF Membrane
    • Storage Tank Material
      • Food Grade and Non-breakable Plastic
    • Other Convenience Features
      • Suitable for Low TDS Water, Hollow Fiber Hydrophilic UF Membrane with 0.1 Microns, NSF, WQA, Swiss Certification
    Performance Features
    • Purification Capacity
      • 10 L
    • Width
      • 23 cm
    • Height
      • 28 cm
    • Depth
      • 52 cm
    • Weight
      • 3.56 kg
    • Warranty Summary
      • 6 Months Kent India Warranty
    • Warranty Service Type
      • On-site Service, Customer Needs to Call All India Kent Service / Installation No. 92789 12345, Service Engineer Will Come to the Site to Get the Product Repaired or Inspected
    • Covered in Warranty
      • Warranty of the product is limited to manufacturing defects only.
    • Not Covered in Warranty
      • Warranty does not Cover Any External Accessories (Such as Battery, Cable, Carrying Bag), Damage Caused to the Product Due to Improper Installation by Customer, Normal Wear and Tear to Panel, Damages Caused to the Product by Accident, Lightening, Ingress of Water, Fire, Dropping or Excessive Shock, Any Damage Caused Due to Tampering of the Product by an Unauthorised Agent, Liability for Loss of Data, Recorded Images or Business Opportunity Loss
    • Domestic Warranty
      • 1 Year
    1,201 Ratings
    180 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    Most Helpful 
    Most Recent 
    By Certified Buyers 

    Things to know before you buy a Water Purifier

    It is very easy to get carried away by advertisements and buy a certain product. But in case of a Water Purifier you have to be extremely careful as unsafe water can lead to a lot.

    Before buying a Water Purifier do ensure that its Water Purification Technology maps correctly to the type of water you get. Whether you need a RO or UV or any other technology should be a decision based on your water type. You may visit WaterConsumer web portal to know more and ask for a Free Recommendation on th...

    Priyanka Singh

    Certified Buyer

    19 Sep, 2014

    Report Abuse

    Good one

    Nice product, Mostly the product is useful for hardwater. This is good Purifier of its range.
    UF Storage Technology
    10 L Total Capacity
    4000 L Cartridge Life

    Madesh R

    Certified Buyer

    29 Apr, 2014

    Report Abuse

    Kent Gold Optima Water Purifier

    Impressive product. The problem is it's not assembled so we will have to do the assembling, nd i found that interesting.

    balasuramanyam v

    Certified Buyer

    12 Mar, 2014

    Report Abuse

    Good product

    First of all, Thanks to Flipkart for delivering the product with very good condition. The water purifier is good but it feels me like it takes little more time compared to Aquaguard to filter the water.

    Saurabh Ranjan

    Certified Buyer

    24 Apr, 2014

    Report Abuse

    worst product as a purifier but useful for breaking while karate practice......!!!!

    it is totally useless product and any abuse cannot express its uselessness......!!!!
    i am a karate black belt and bought this product...... which was one of my greatest mistakes in my life.....
    my son got jaundice merely after 1 month......
    also my daughter got cholera... after some days..!!!!!!
    so as i said I am a karate black belt I use it during my training for breaking.....
    i broke all parts of it......

    if we dump it in a dustbin even dustbin will get insulted......!!!!!!

    so n...

    Chinmay Chobe

    Certified Buyer

    11 Jan, 2013

    Report Abuse

    Worth every penny


    Flipkart Customer

    Certified Buyer

    24 Oct, 2016

    Report Abuse


    I purchased KENT Gold Optima Water Purifier last week from a retailer at Patna. I wanted to purchase it from Flipkart, then the retailer gave me good margin. I cannot agree with the bad reviews given in Flipkart. My experience with this product is quite satisfactory. The water in my house give white deposits without filtration and is cooooool after filtration. Thanks to KENT.
    May be, the reviewers had misassembled it.
    If Mr.Abdur Rahman or Mr.Sumit Thapar has their waste basket still with...


    Certified Buyer

    7 Dec, 2012

    Report Abuse

    Above-average product

    Ok ok

    Sraboni Chatterjee

    Certified Buyer

    25 Oct, 2016


    Faced minor issues

    Okkkk gud


    Certified Buyer

    16 Oct, 2016


    Good but nothing fancy


    Deependra Singh

    Certified Buyer

    11 Oct, 2016

    View all 180 reviews
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