George Westerman, Didier Bonnet, and Andrew McAfee’s Leading Digital is a comprehensive book that discusses how to turn technology into business transformation. It offers practical, real-life tested frameworks that can be instantaneously applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, CODELCO, and more are included. The book asserts that the next looming phase of digital technology adoption driven by the convergence of mobility, analytics, cloud computing, social media, and embedded devices will make everything that has happened so far look like a prelude. A trio of highly regarded thought leaders on corporate digital transformation, the authors, claim that changes in the digital realm so far have concentrated on high tech and media companies but there is still a whopping 94% of the business economy that needs to change. This book will guide them how.
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Market leading book
26 Jan, 2015