Leading Digital

    Leading Digital  (Hardcover)

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    Highlights
    • Binding: Hardcover
    • Publisher: Harvard University Press
    • ISBN: 9781625272478, 1625272472
    • Edition: 2014
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    Description

    George Westerman, Didier Bonnet, and Andrew McAfee’s Leading Digital is a comprehensive book that discusses how to turn technology into business transformation. It offers practical, real-life tested frameworks that can be instantaneously applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, CODELCO, and more are included. The book asserts that the next looming phase of digital technology adoption driven by the convergence of mobility, analytics, cloud computing, social media, and embedded devices will make everything that has happened so far look like a prelude. A trio of highly regarded thought leaders on corporate digital transformation, the authors, claim that changes in the digital realm so far have concentrated on high tech and media companies but there is still a whopping 94% of the business economy that needs to change. This book will guide them how.

    About Harvard Business Review

    Harvard Business Review is one of the most renowned publishers of books and study materials for smarter management thinking. It has been aiding professionals throughout the world with invaluable insights and best of the practices in management that could help their individual growth as well as the growth of their organizations, firms and companies. Their widely-read magazines, over eleven international licensed editions, digital content on HBR.org and books have been greatly reliable resources for students and professionals with various needs. Some of the other books published under their banner are Finance Basics, Managing Up, The Big Pivot, How I Did It: Lessons from the Front Lines of Business and Harvard Business Review on Leadership at the Top.

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    Specifications
    • Publication Year
      • 2014
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    Market leading book

    Must have for all digital enthusiasts. This is the bible for all who is thinking digital. Highly recommended
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    Anoop Kumar

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    26 Jan, 2015

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