LG 108 cm (43 inch) Full HD LED Smart TV
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LG 108 cm (43 inch) Full HD LED Smart TV (43LJ554T-TA)


LG 108 cm (43 inch) Full HD LED Smart TV  (43LJ554T-TA)

2,457 Ratings & 366 Reviews
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1 Year LG India Comprehensive Warranty and additional 1 year Warranty is applicable on panel/moduleKnow More
  • Supported Apps: Netflix|Prime Video|Youtube
  • Operating System: WebOS
  • Resolution: Full HD 1920 x 1080 Pixels
  • Sound Output: 20 W
  • Refresh Rate: 50 Hz
Easy Payment Options
  • No cost EMI starting from ₹5,610/month
  • Net banking & Credit/ Debit/ ATM card
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Important Notes
  • To avoid any physical damage to the product while unboxing, please ensure that only an authorised Flipkart delivery/service executive or brand personnel opens the packaging.
  • For products requiring installation, returns are valid only when they are installed by Flipkart-authorized personnel.

Multitask every day with the LG Full HD LED Smart TV. This TV will make you enjoy your favourite content even more with its life-like colour with IPS Display, 20 W Powerful Sound, Live Zoom feature etc.

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Product Description
Enjoy watching your favourite content, browse through Facebook and stay connected with the 108 cm (43-inches) LG Full HD LED Smart TV. This Smart TV from LG comes with a Live Zoom feature that lets you enlarge the screen while you’re watching TV, 20 W powerful sound, IPS Display for authentic imagery, and many more exciting features.
IPS Display - Close to Life

You can enjoy life-like colour and blur-free images with a wider viewing angle, thanks to the IPS Display in this LG Full HD LED Smart TV.


You will have a hassle-free experience while using this Smart TV as the WebOS feature makes everything easy and convenient.

PMI - Outstanding Images

Defined by 3 major factors - Digital Image Processor, Advanced LED Panel technology, and Advanced BLU technology, Picture Mastering Index is the new standard that takes picture quality to a whole new level.

20 W Powerful Sound

Whatever you watch will now sound a lot more realistic and clear with the 20 W sound experience that this TV offers.

Music Player

The Music Player in this LG Full HD LED Smart TV lets you immerse yourself in various types of music through the TV speakers even while you’re using other apps or even when the TV is switched off.

Colour Master

The unique process in this LG Smart TV enhances the colours in your favourite content and adds intensity and depth by adjusting the colour saturation.

Multitasking All Day

You can surf the web and watch TV simultaneously with this TV. You will never miss out on any crucial moments.

Live Zoom

You can enlarge live screens while you’re watching just by pressing the Live Zoom key on the remote control.

Expandable Memory

Enjoy unlimited memory by plugging a USB into the TV. It is advisable to exhaust the in-built memory before using external memory.

WebOS Notify

You can receive alerts for incoming calls, messages, emails, social network notifications etc with the WebOS Notify feature of this LG SMart TV.

LG Content Store

Reach out to the LG Content Store for all fun things. This is a one-stop shop for all entertainment content.

Flexi Mount

The flexible wall mount brackets in this TV lets you rotate the TV as per your preferred viewing angle.

In The Box
  • 1 TV. 1 Remote
Model Name
  • 43LJ554T-TA
  • Black
Display Size
  • 108 cm (43)
Screen Type
  • LED
HD Technology & Resolution
  • Full HD, 1920 x 1080
  • No
Smart TV
  • Yes
Curve TV
  • No
  • No
Motion Sensor
  • No
  • 2
  • 1
Built In Wi-Fi
  • Yes
Launch Year
  • 2017
Internet Features
Built In Wi-Fi
  • Yes
3G Dongle Plug and Play
  • No
Ethernet (RJ45)
  • 1
Other Internet Features
  • LG Smart TV Launcher, Full Web Browser, LG Game World, Single Click Access, LG Store
Connectivity Features
  • Rear
  • 1 (Side)
Component In (RGB Cable)
  • Component In (Y, Pb, Pr Plus Audio): 1
Headphone Jack
  • 1
RF Connectivity Input
  • 1
Analog Audio Input
  • Yes
Other Connectivity Features
  • Smart Phone Remote Controller, Magic Mobile Connection, Miracast, External HDD Recording Support: RF / Composite Only, Watch and Record (Items Recordable when using Smart Functions): RF / (DTV / ATV) Composite (STB) (Excluding Copy Protection), Scheduled Recording, Watch and Record (Other Item Recordable when Watching HDMI / Component): RF / (DTV / ATV) Composite (STB) (Excluding Copy Protection)
Video Features
Analog TV Reception
  • Yes
Digital TV Reception
  • Yes
Panel Type
  • IPS Panel
LED Display Type
  • Slim LED
Aspect Ratio
  • 16:9, Original, 4:3, Zoom, Vertical Zoom, All Direction Zoom
Refresh Rate
  • 50 Hz
Other Video Features
  • Video Color Master Engine, Picture Mastering Index: 1000, Dynamic Color Enhancer, Picture Mode: Vivid, Standard, APS, Cinema, Cricket, Expert 1, Expert 2
Smart Tv Features
Supported App - Netflix
  • Yes
Supported App - Youtube
  • Yes
Supported App - Disney+Hotstar
  • No
Supported App - Prime Video
  • Yes
Supported App - Others
  • Yes
Supported Mobile Operating System
  • webOS
Operating System
  • WebOS
Screen Mirroring
  • Yes
App Store Type
  • LG Content Store
Content Providers
  • Yes
Audio Features
Number of Speakers
  • 2
Speaker Type
  • 2 Ch Speaker
Sound Technology
  • Dolby Digital Decoder, DTS Decoder
Surround Sound
  • Virtual Surround Sound
Speaker Output RMS
  • 20 W
Subwoofer Output RMS
  • 20
Sound Mode
  • Standard, Cinema, Clear Voice, Cricket, Bollywood, Game
Supported Audio Formats
  • AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA
Other Audio Features
  • Active Noise Reduction, Clear Voice, Sound Optimizer: Stand Type I, Stand Type II, Wall-Mounted Type, Wireless Sound Sync TV to LG Media Devices
Power Features
Power Requirement
  • AC 100 - 240 V, 50/60 Hz
Power Consumption
  • 55 W, 0.3 W (Standby)
Remote Control Features
Touch Remote
  • No
Color Screen
  • Yes
RF Capable
  • Yes
Internet Access
  • Yes
Additional Features
  • Picture: JPEG, JPS, MPO, Music Player, Intel Widi, Network File Browser, Time Machine (Ready): Yes, Subtitle for DivX (Language): Arabic, Cantonese, English, French, German, Hebrew, Hindi,Italian, Japanese, Korean, Mandarin, Maori, Persian, Russian, Spanish, Vietnamese, Chinese, Malay,Thai,Tamil, Smart Energy Saving, OSD Language: Hindi, Bengali, Telugu, Tamil, Malyalam, Assamese, Kannada, Urdu, Marathi ,Punjabi, Gujrati, Udeya Subject to Updation Regularly, Launcher Bar, Expandable Memory, Multi-task
Width x Height x Depth (without stand)
  • 977 mm x 575 mm x 80.8 mm
Weight (without stand)
  • 8.3 kg
Width x Height x Depth (with stand)
  • 977 mm x 615 mm x 187 mm
Weight (with stand)
  • 8.4 kg
Warranty Summary
  • 1 Year LG India Comprehensive Warranty and additional 1 year Warranty is applicable on panel/module
Covered in Warranty
  • Defect arising out of Faulty or defective material or workmanship
  • The Warranty Extension will be done basis the date of purchase & Offer Validity
  • Extended 1 Year Warranty offer is valid till 30th June 2018
  • Warranty of the Product is Limited to Manufacturing Defects Only
  • Applicable on purchase of all size 80cm (32) and above TV models only
Not Covered in Warranty
  • Warranty Does Not Cover Any External Accessories (Such as Battery, Cable, Carrying Bag), Damage Caused to the Product Due to Improper Installation by Customer, Normal Wear and Tear to Magnetic Heads, Audio, Video, Laser Pick-ups and TV Picture Tubes, Panel, Damages Caused to the Product by Accident, Lightening, Ingress of Water, Fire, Dropping or Excessive Shock, Any Damage Caused Due to Tampering of the Product by an Unauthorized Agent, Liability for Loss of Data, Recorded Images or Business Opportunity Loss.
Warranty Service Type
  • On-site Service, Customer needs to call the Customer Care Number, service engineer will come to the site to get the product repair
Installation & Demo
Installation & Demo Details
  • The service engineer will install your new TV, either on wall mount or on table top
  • All additional accessories not part of the package will be charged separately
  • Quick run-through on how to operate the TV
  • The authorized service engineer will be providing detailed demo that includes
  • Flipkart will communicate the day and time slot of the scheduled Installation & Demo through a SMS and the same information will also be available in your order details page
  • Checking also of accessories
  • Please note that any unauthorized handling or self-installation of the product will lead to return & product warranty being void
  • Physical check of all ports, including power and USB ports
  • Flipkart will facilitate Installation & Demo at time of your convenience from an brand authorized service engineer
  • The wall mount will be provided free of cost and carried by Service Technician
  • Preventive maintenance action to be taken
  • The Installation & Demo service will be provided free of cost
  • Understanding your new TV's features with complete demonstration of features and settings
Ratings & Reviews
2,457 Ratings &
366 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 1,501
  • 700
  • 115
  • 39
  • 102
+ 8

Good Smart TV in 40K range

Initially I am confused to choose between Samsung and LG brands. But Samsung 43 inch smart TV is costlier than LG. So settled for this TV. I got it for 37.5K.
Coming to pros and cons,
1. Video and sound quality is good.
2. It's remote has quick access feature, you can assign YouTube, browser, screen cast etc to buttons. Long pressing the button launches the application.
3. Using LG plus app mobile can be used as remote / touch pad.
4. Recording feature with composite signal (but not wi...

K Jayaprakash

Certified Buyer, Bengaluru

Oct, 2017

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First of all I want to say FLIPKART that please provide a Courier service which can deliver the product in time because ur promised date is never respected by courier service
As per product the supplies unit I got had a faulty remote control Television at was awesome no complains about it .
Pros :-
1 . Picture Quality 5/5
2. Sharpness and in depth view 4/5
3 Awesome flexistand provided by LG demo guy u can move the TV forward backward and in both vertical and horizontal direction
4 Connectivi...

Ashish Samuel

Certified Buyer, Sambalpur

Oct, 2017

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Really Nice

⏺Nice picture clarity
⏺Great sound
⏺Wall mount is really good
⏺Nice OS
⏺ Support Amazon, YouTube and Netflix
⏺Hotstar, JIO TV not available at store
⏺You cannot connect outer speaker it's very difficult
⏺Ports are not enough
⏺Magic remote not available with this model but it support it.
⏺Useless app store

Shivam Mishra

Certified Buyer, Guwahati

Jun, 2018

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Got it delivered well before time,thank you FK for this..Excellent product!Better to purchase a branded and trusted TV than any other new brands available in the market for which the service is a con..I would like to recommend this to others.

Sudhir kumar padhi

Certified Buyer, New Town

May, 2018

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Must buy!

The tv is quiet extravagant in terms of its picture quality as well as its smart features. The IPS panel combined with the webos operating system gives you an alluring experience from an altogether entertainment system. The system received regular updates making it faster and glitch proof. Also the interface is much better than Sony's internet tv. Getting this tv at 37k was a great deal and the lg remote app could be considered as a substitute for the magic remote hence the price.

John Mathew

Certified Buyer, Kochi

Dec, 2017

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Writing review after 2 weeks of purchase. Delivered and installed on time as promised. As mentioned in specifications tv is fully equipped with all necessary features. Quality Picture and sound. Picture quality can be made excellent as you understand the settings provided in the menu and configure accordingly. Just need to spend some time to understand the technology and set up. Or just go with presets given by company. Vivid mode is the best. Good tv speakers with balanced bass and treble. B...

Praveen Jada

Certified Buyer, Bangalore

May, 2018

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Not expected this service from LG

This product is ok ok. Exactly one year after i bought this TV, the Wifi does not work. When i call the LG customer care, they just say it is out of warranty and you have pay some 1200 for a visit and look into the issue. If any parts replacement extra price. If LG kind of product works for just one year, i would have gone for a cheaper product and replace it without any repair.


Certified Buyer, Bangalore

Feb, 2019

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Worth every penny

Best TV for any user application is easy to use and picture quality is awesome and sound quality is the best

Manish Kumar

Certified Buyer, Kachchh District

Sep, 2017

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picture quality and sound quality very good in free dish channel. it consumes less electricity. i have seen this run on the inverter. spend very little electricity. only 55 watts power consunption this 43 inch led tv. do'nt know why it hasn't got five stars bee ratting. its tv view angle is quit good.

pawan chaurasia

Certified Buyer, Deoria District

Sep, 2019

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Good quality product

This LED Smart TV is up to mark in this price range.

LG Mobile App
Web OS

Lack Bluetooth connectivity for headphones
Purchase 4K LED if you are a frequent Netflix user.

Aman Sharma

Certified Buyer, Noida

Feb, 2019

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All 366 reviews
Questions and Answers
Q:Do I get wall mount with the TV?
A:Yes wall mount comes free with all 22 inch & above TVs
Flipkart Seller
Flipkart Seller
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Q:can i connect cpu
A:yes, u can.
santanu barua
Certified Buyer
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Q:Can someone explain me the major difference between 43LJ554T vs 43LJ576T vs 43LJ617T?? Why is 617 costlier than 554 and 576 models? Is it because 617 model has a magic remote and is the best model?
A:model 617 has a magic remote and that is the main difference. also I think 617 has Bluetooth. otherwise all these models are almost the same.
Mukhvinder Kohli
Certified Buyer
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Read other answers
Q:What is TV viewing angle?
A:It is the maximum angle at which a display can be viewed with acceptable visual performance
Flipkart Seller
Flipkart Seller
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Q:LG 108cm (43) Full HD LED Smart TV (43LJ554T) TV has whether the following features. 1.Having Hexa Chroma Drive ? 2.My Home Screen? 3. FHD Screen Resolution? 4.Built in Home Theatre? 5.Web Browser?
A:Yes it had all the features listed above
Raghu Banisetti
Certified Buyer
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Q:Does HDMI port have ARC?
A:Yes, ARC is only supported on the HDMI IN 1(ARC)
Certified Buyer
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Q:magic remote is included in this?
A:you can use an app LG Web OS available in Play Store. if ur mobile and tv is connected to same wifi. u can use ur phone as a magic remote.
Certified Buyer
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Read other answers
Q:What is 4K?
A:4K, aka Ultra HD, comes with a 3840x2160 pixels resolution- (4x of full HD TV). The extra resolution adds better definition & depth to the pictures, resulting in images that look incredibly life-like
Flipkart Seller
Flipkart Seller
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Q:What is ideal refresh rate?
A:The refresh rate is the number of frames the television can display per second. The standard rate is 60 60 Hz. Higher the rate, smoother the movements in videos- best for fast-moving sports/gaming.
Flipkart Seller
Flipkart Seller
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Q:Does this TV has AV input.
Abhi Rai
Certified Buyer
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